Do you know what's even more important than having a blog in 2023?
Yep, building an email list! Why?
Because email marketing has proven to be one of the most effective ways to nurture relationships with your audience and drive conversions.
(Plus, It won't cost a dime, Unlike Paid ads)
So, in this blog post, we've put together 20 strong ways
(yes, you read that right, TWENTY!) to help you build a robust email list in 2023.
So, grab a cup of coee and get ready to take some notes because you won't want to miss this one!
Podcast featuring interviews with industry leaders and exclusive show notes via email
Everyone loves podcast nowadays.
Podcasts provide a unique opportunity to engage with audiences and build brand loyalty,
while offering exclusive access to show notes via email encourages listeners to join your email list and receive additional content related to the podcast.
Smart and sweet.
Recommended Read: How to get podcast Interviews?
Recommended Tool: Get customers from Podcast building huge audience base. But, Start with writing an engaging podcast script with GoZen Content.Ai
Hosting a live event or webinar and offering special giveaways or discounts to people who sign up for your email list
Host a live event or a webinar.
Ask people to join for free and when you got people on the board,
You can engage them with your educative webinar session, and then at the end or during the starting time,
You can mention, “As a token of appreciation, You guys are going to get special giveaways and discounts on our product,
To get that, Please go to our website and sign up for the special giveaways.”
If you have built a warm relationship with your people during the webinar, It is most likely that, They will listen to your request/offer.
Recommended Read: How to conduct live stream event? And How to host a live webinar?
Recommended Tool: Turn your webinar attendees into your customers. But first, Make your webinar script engaging with GoZen’s Content.Ai
Offer exclusive access via email to a video series addressing common pain points or challenges of your target audience.
First, identify the most common pain points and challenges your target audience faces. Conduct market research and surveys to collect first-hand information from your audience.
Based on the results, brainstorm ideas for a video series to address these issues.
Once you have your video series planned out, it's time to create exclusive access to it via email.
offer your audience a chance to sign up for your email list in exchange for access to your video series.
This not only ensures that you have a targeted audience but also allows you to build a direct relationship with them.
To make your video series stand out, ensure it's engaging and informative.
Use visual aids and other interactive elements to keep your audience hooked.
You could divide your video series into dierent topics and host them on your website or YouTube channel.
Recommended Read: How to create an engaging video?
Recommended Tool: Generate customers with your Video strategy. But first, Create an engaging Video script with Content.Ai
Offering a free PDF or ebook with valuable content and resources related to your industry or niche.
If you're looking to grow your email list, one effective strategy is to offer a free PDF or ebook related to your industry or niche.
This gives your audience something valuable in exchange for their contact information, and establishes your authority and expertise in your field.
To create a compelling PDF or e-book, you'll want to focus on providing valuable content and resources that are relevant to your target audience.
This might include tips and tricks for mastering a certain skill, insights into industry trends or best practices, or a collection of helpful tools and templates.
Additionally, you'll want to make sure your PDF or e-book is visually appealing and easy to read.
This means including eye-catching graphics, formatting your text for maximum readability, and using clear and concise language throughout.
Once your PDF or e-book is ready, you can promote it through your website, social media channels, and other marketing channels.
And as you grow your email list, you can continue to provide valuable content and resources to your subscribers, building trust and engagement over time.
Recommended Read: How to create an eBook from scratch?
Recommended Tool: Generate tons of leads through awesome eBook. But first, Create an amazing eBook with Content.Ai
Creating a referral program that rewards existing subscribers for referring new subscribers to your email list
One way to build a strong email list is by creating a referral program that rewards existing subscribers for referring new subscribers.
This type of program incentivizes current subscribers to spread the word about your brand and encourages new subscribers to sign up for your emails.
To create a successful referral program, you can start by determining the rewards for both the referrer and the new subscriber.
A common reward for the referrer might be a discount on their next purchase or an exclusive piece of content, while the new subscriber might receive a welcome offer or access to a special promotion.
Next, you will need to promote your referral program to your existing subscribers through your email campaigns, social media channels, and website.
Encourage your subscribers to not only refer their friends and family, but also to share your emails and social media posts with their networks.
To track the referrals and reward the subscribers, you can use an email marketing platform that allows you to set up a referral tracking system.
This will help you keep track of which subscribers referred new subscribers and when they signed up for your emails.
Overall, building an email list through a referral program is a smart and effective way to grow your audience and increase engagement.
By rewarding your existing subscribers for spreading the word about your brand, you can build a loyal following that’s invested in your success.
Recommended Read: How to conduct a successful referral program?
Use social media platforms like Instagram and Facebook to run a contest or sweepstakes that require entrants to sign up for your email list.
Running contests and sweepstakes is an effective way to engage with your audience on social media platforms,
and at the same time, it can help you build your email list.
You can ask the participants to sign up for your email list to enter the contest or sweepstakes.
According to a study by Tailwind, running a contest on Instagram can help you grow your following by 70%, and on Facebook, it can increase your email list by 34%.
Here are some tips to run a successful contest or sweepstakes:
- Choose a prize: Choose a prizehat is relevant to your target audience and valuable enough to encourage them to participate.
- Set clear rules: State clear rules and guidelines for the contest or sweepstakes, including the entry requirements, entry deadline, and winner announcement date.
- Promote the contest: Promote your contest or sweepstakes on your social media platforms, website, and email list.
- Use a landing page: Create a landing page for your contest or sweepstakes that highlights the prize and includes a sign-up form.
- Follow up with your subscribers: Keep your subscribers engaged by sending them relevant and valuable content.
Leverage online events like trade shows or conferences to collect email addresses from attendees who express interest in your product or service.
If you are a business owner, you can leverage online events, such as trade shows or conferences to collect email addresses from attendees who may be interested in your products or services.
According to studies, 92% of trade show attendees say their primary reason for attending is to see and learn about new products.
Here are some ways to collect email addresses at trade shows, exhibitions, and conferences:
- Offer a prize: Offer a prize or a giveaway contest tied to signing up for your newsletter, product updates or email list.
This is a compelling way to encourage attendees to sign up for your email list.
- Sign-up sheet: You can create a sign-up sheet or have someone at your booth or kiosk dedicated to collecting email addresses during the event.
This is an effective way to get real people to subscribe to your email newsletter.
- Business card collection: Adopt the practice of collecting business cards from attendees who visit your booth or kiosk.
After the event, you can reach out to each collected email address to let them know they can subscribe to your email newsletter.
- Use a lead retrieval app: Use a lead retrieval app to scan attendee badges to instantly capture their email addresses.
Later on, add them to your email list for follow-up.
According to a survey conducted by MarketingProfs, trade shows and conferences are the second most effective way to generate leads, after company websites.
Recommended Read: How to organize an offline event? And How to conduct an Offline trade show? (For Beginners)
Offer a free trial or demo of your product or service in exchange for signing up for your email list.
This strategy works particularly well for businesses that offer software or other digital products, where a free trial can be offered easily.
According to an article by HubSpot, offering a free trial or demo can increase your email sign-up rates by 30-40%, as it gives potential customers a taste of what your product or service can offer.
It also allows them to try out the product or service before committing to a purchase,
Which can increase trust and ultimately lead to higher conversion rates.
When offering a free trial or demo, it's important to make sure it is genuinely valuable for potential customers.
This means offering a substantial trial period or a demo that showcases key features and benefits of your product or service.
It's also important to be clear about what happens after the trial period ends or what limitations there may be during the trial.
Finally, ensure that the process for signing up for the free trial or demo and joining your email list is clear, easy and user-friendly.
Partner with other brands or influencers to do content collaboration.
First, identify complementary brands or influencers with a similar target audience in your niche.
Reach out to them with a proposal to collaborate on content creation, such as a joint blog post, webinar, or social media campaign.
Make sure that the collaboration provides value to both parties and their audiences.
Collaborating with other brands or influencers can help you expand your reach and credibility.
By associating yourself with established players in your niche, you can also build trust with your audience.
Moreover, collaborations can lead to cross-promotion opportunities and other partnerships.
When partnering with other brands or influencers, make sure that you establish clear expectations and respective roles.
Determine the scope of the collaboration and how you will measure its success.
Also, ensure your partnership adheres to your brand's values and voice.
Overall, content collaboration can be an effective way to build your email list and reach more of your target audience.
You can leverage their reach and expertise to create value and grow your subscriber list by working with others.
Recommended tool: Did you know?! You can use Content.Ai to write a content
collaboration outreach message easily? Try it out today.
Create a quiz or interactive survey.
If you're creating an email list or growing one, keeping your subscribers engaged and interested is essential.
One of the best ways to do this is by creating quizzes or surveys that attract and engage your audience.
This approach adds a fun and interactive element to email marketing, encouraging subscribers to participate in the content rather than merely consume it passively.
To create a practical quiz or interactive survey, there are some critical steps to follow.
Firstly, you need to identify what would interest your subscribers and what is relevant to your email list's primary objective. Relatable questions, like those based on their interests, pain points, or motivations, can strike a chord and encourage more subscribers to participate.
Secondly, create questions that are easy to answer but also provide value.
They should not be frustrating or too complicated that it discourages subscribers from continuing.
Be sure to ask questions that give insights into the subscriber.
Use that information to segment your email list for better targeting.
Thirdly, make it meet your brand identity.
Your survey should reflect your brand and be consistent with the tone and messaging you've used across all other channels.
Doing so builds trust and reinforces your brand identity for long-term retention.
In summary, quizzes or interactive surveys are an excellent way to boost email list engagement and drive more actions from subscribers.
When executed correctly, it can provide critical data that informs future email messaging and improves overall performance.
If you want to build a better email list, adding a quiz or survey can go a long way in achieving that goal!
Recommended Tool: You can create fun and engaging online quizzes and surveys with GoZen forms. Try GoZen forms for free after submitting your Name and email Id.
Gamify your lead generation
Creating an online game that requires people to sign up for your email list to participate can be a fun way to capture leads.
Make sure that the game is related to your niche and provides value to your audience.
Recommended Tool: You could use Optinly to create an engaging Spin-a-wheel popup to gamify your lead generation.
Create an exclusive online community or forum:
Creating an exclusive online community or forum is one of the most effective ways to build your email list.
This means setting up a closed group where people can come together to discuss a specific topic or interest related to your business.
By creating this community, you're giving people a reason to sign up for your email list so they can get access to this exclusive content.
This can be incredibly valuable for businesses that want to establish themselves as leaders in their industry and build a loyal following.
To set up an exclusive online community or forum, you must first decide on a topic that will appeal to your audience.
This could be anything from a support group for people dealing with a specific health condition to a forum for fans of a particular sports team.
Once you have your topic, you can start building your community by inviting people to join.
You can promote your community on social media or through your email list.
You can also reach out to influencers in your industry and ask them to encourage your community to their followers.
As your community grows, you can monetize it by offering premium content or products to your members.
For example, you could offer exclusive discounts on your products or services or create a paid membership tier that gives members additional benefits.
Creating an exclusive online community or forum is an effective way to build your email list and establish yourself as an authority in your industry.
By cultivating a loyal following of engaged members, you can generate more leads and sales for your business while providing value to your audience.
Recommended Read: How to create a successful Online community?
Hold an "email-only" flash sale or promotion
This involves creating a special offer that is exclusively available to your email subscribers, for a limited period.
One advantage of an email-only offer is that it creates a sense of exclusivity, which can encourage your subscribers to remain engaged with your brand.
It also incentivizes them to stay subscribed to receive future offers and promotions.
To execute this strategy, you need to plan the promotion carefully.
Firstly, choose a promotion that appeals to your audience, for example, a percentage o a popular product or a free gift with purchase. Ensure the offer is compelling enough to motivate your subscribers to act.
Next, create a sense of urgency by setting a short timeframe for the promotion, 24-48 hours.
This creates a feeling of scarcity and encourages your subscribers to act quickly.
To ensure this promotion is successful, promote it heavily via email campaigns and social media, and make it clear that the offer is only available to email subscribers.
Overall, an email-only flash sale or promotion effectively builds your email list and engages with your subscribers.
It creates an exclusive offer that incentivizes subscribers to stay and engages them with your brand.
Use postcards or direct mail
Sending postcards or direct mail to a targeted audience can effectively gather new email subscribers.
The postcard or mailer should include a clear call-to-action, such as "Join our email list for exclusive deals and updates." It should also have the business's website and a signup form.
This method can benefit local businesses or those targeting a specific geographic area.
For example, a restaurant can send postcards to households within a certain radius, offering discounts for those who sign up for their email list.
Postcards and direct mail can also catch the attention of those who may not be as responsive to digital marketing.
Getting noticed with physical mail rather than email is often easier.
Incorporating postcards or direct mail into a comprehensive email list-building strategy can help businesses reach new potential customers and grow their subscriber base.
Create an online course or certification program
Online courses and certification programs have become increasingly popular in recent years, and for good reason.
They offer a way to share knowledge and expertise.
They can also be used to attract potential subscribers to your email list.
To start, identify a specific topic you have experience and knowledge of, such as digital marketing, social media management, or graphic design. Create a comprehensive course outline, including lessons, assignments, and quizzes.
Set up the necessary infrastructure for delivering the course or program, such as a learning management system or webinar platform.
Promote your course or program through your existing email list, social media platforms, and website.
offer a limited-time discount or exclusive content to incentivize subscribers to enrol.
By offering an online course or certification program, you establish yourself as an industry expert and give potential subscribers a compelling reason to join your email list.
Plus, once your course or program is up and running, it can drive sign-ups and revenue long after its initial launch.
Recommended Read: How to create a successful online course?
Optimise your existing lead generation landing page.
Here are some tips to optimise your existing landing page
- Ensure clear and concise messaging: Your headline and subheading should clearly communicate what your SaaS offering is about and its benefits.
Avoid jargon and focus on conveying your value proposition to your target audience.
- Streamline your design: Your landing page should be easy to read and navigate for your visitors.
Use whitespace and a simple layout to focus on your essential calls-to-action (CTAs).
- Use visuals effectively: Auser-friendly landing page should include relevant visuals that reinforce your message and help the visitor understand the benefits of your SaaS solution.
From high-quality product screenshots to infographics, visuals can help improve understanding and drive conversions.
- Create strong CTAs: Call-to-actions (CTAs) should be prominently displayed on your landing page and highly visible within the page's hierarchy.
Whether you want visitors to register for a free trial, download a resource, or book a product demo, use clear and concise language to articulate the value on offer.
- Optimise your forms: The information you ask for on your landing page form should be as limited as possible while giving your sales team enough information to properly qualify and nurture leads.
Simple and uncomplicated forms encourage more form completions and, ultimately, more conversions.
Recommended Read: The best landing page examples for your swipe file
Recommended Tool: Generate customers and leads with compelling landing page. But first, Write your best landing page copy with GoZen's Content.Ai
Partner with a charity organisation
Partnering with a charity organisation is a win-win situation for both parties involved.
The charity organisation benefits from the donations, and your business can benefit from increased exposure and a sense of goodwill from your customers.
It also dierentiates your brand from competitors and establishes your company as socially responsible.
Research various charitable institutions to make this strategy work and find one that aligns with your brand and values.
After choosing your charity, you must create a personalised campaign that promotes your partnership and excites your customers about participating.
This can involve creating a dedicated landing page on your website, sending customised emails to your subscribers, or creating social media campaigns encouraging your followers to sign up for your email list.
By partnering with a charity organisation, you not only build your email list but also help create social change and positively impact the world.
It is a powerful marketing strategy that benefits your business and contributes to making the world a better place.
Recommended Read: How to partner with Non-profit?
Firstly, you can program your chatbots to offer discounts or vouchers if customers sign up for your email list.
This incentive will motivate customers to provide their email addresses, which can be used later for your email campaigns.
Secondly, chatbots can be used as lead magnets by capturing contact information, such as email addresses, from website visitors interested in learning more about your products or services.
You can also use chatbots to offer exclusive content, such as eBooks or whitepapers,
Which customers can receive by providing their email addresses.
Lastly, chatbots can also be used to personalise the email marketing experience.
By analysing the customer's chat history and preferences, chatbots can send targeted emails relevant to their interests, increasing the chances of conversion.
In conclusion, chatbots are a powerful tool for building your email list.
They can incentivize customers to sign up, capture lead information, and personalise your email marketing campaigns.
By leveraging chatbots effectively, you can significantly increase the size and quality of your email list.
Co-Create content with LinkedIn creators.
We know that LinkedIn is the best platform for professionals.
"As per LinkedIn pressroom, LinkedIn has more than 900 million users in 200 countries."
Close to Instagram and Facebook, Which share a billion users.
But recently, the popularity and engagement levels on LinkedIn have gone up.
The number of creators on LinkedIn is rising.
And this is the time you should be leveraging LinkedIn creators to achieve your business goals.
Collaborating with LinkedIn creators will give you access to their audience and provide a fresh perspective to your content.
These creators understand the pulse of their audience.
They are adept at creating engaging and informative content that resonates with their followers.
By partnering with them, you can leverage their credibility and expertise to enhance your brand's reputation and reach new customers.
The power of co-creation lies in creating high-quality content that aligns with your brand's value proposition and the creator's personal brand.
Your SaaS company can pitch content ideas that fit the creator's niche and expertise.
The creators can develop content in their unique style that will resonate with their followers.
This will help you create content that does not sound salesy but educates your target audience about your product's features and benefits.
Moreover, working with LinkedIn creators can help your SaaS company create a network of ambassadors who are genuinely interested in your product.
Creating long-term partnerships can build trust and credibility among their followers and establish a loyal customer base.
This approach can be a more cost-effective alternative to traditional forms of advertising,
Where you need to spend a substantial amount of money on ads to reach an audience.
What are the steps to co-create content with LinkedIn creators?
- Identify the LinkedIn creators you want to collaborate with: You can search for LinkedIn creators based on their expertise, followers, engagement, and more.
Look for creators who specialise in the topics you want to cover.
- Reach out to the LinkedIn creators: Once you have identified the LinkedIn creators you want to collaborate with, reach out to them through LinkedIn messaging, email, or other preferred communication channels.
Introduce yourself and your intentions for collaboration, and ask them if they are willing to work with you.
- Discuss your content goals: Once you have established communication with the LinkedIn creator, discuss your content goals with them.
Share your objectives, target audience, and expected outcomes.
- Brainstorm content ideas: Work with the creator to generate content ideas that align with your goals and appeal to both of your target audiences.
Be creative and encourage the creator to think outside the box.
- Plan content creation and distribution: Determine how you will create and distribute your content, including the format, platforms, timeline, and resources needed.
Decide on each creator's roles and responsibilities, and plan your promotion and distribution strategies.
- Collaborate on content creation: Once you have a plan, begin creating content. Collaborate with the creator throughout the process, providing feedback and adjusting as needed.
- Publish and promote the content: Once your content is finished, publish it on the agreed-upon platforms and promote it through your respective networks.
Encourage the creator to share the content with followers and engage with comments and feedback.
- Measure and assess the outcomes: After your content has been published and promoted, measure your success against your objectives, track metrics such as
Engagement, reach, and conversions, and assess how well your co-creation eorts have aligned with your overall marketing strategy.
Wrapping Up, shall we?
Generating leads is hard; I get it.
But once you successfully make use of the above steps in your lead gen strategy,
You can see positive results spiking up in your analytics dashboards.
Now, All you should do is,
Collect the result,
Find ways to optimize it,
Enjoy the result, More leads.
But don’t forget, Leads won’t feed us. The customer’s will.