With the business battle getting tough and rough every day, customers are the ones who can help businesses survive market conditions in the long run. Hence it is important to offer great service and maintain seamless relationships with the customers. Nowadays this has become easy with technology in hand.
“Maintaining seamless relationships” - This is the place where most sales and marketing teams look for effective CRM solutions. By the time you are reading this article, you may be spending a huge chunk of time managing leads and contacts through a Google sheet, Excel or some other source.
Before investing in any CRM tool, hands-on experience of the particular customer relationship management software for some period always helps us to arrive at the right decision. In this article, we help you choose a suitable CRM tool by discussing the 6 Best free CRM software for businesses.
How to choose a CRM software that fits your business?
Different CRM platforms have different pricing based on their offerings. Here are a few basic things one should consider while choosing CRM software.
1. Leads Management
The major difference between many free CRM software drives down mainly to 2 factors-the number of contacts and users they permit. Since maintaining huge contacts is one key purpose of CRM you should consider this while choosing CRM. There are many players like Freshsales, Hubspot, and Bitrix24 who offer unlimited contacts in their free version.
2. Deal management
Closure being the main milestone for salespeople, they should choose a CRM tool that offers features like setting tasks, reminders, and milestones which ultimately boosts sales.
3. Workflow automation and sales pipeline creation
Generally, we invest in any tool to reduce our efforts and increase the effectiveness of the task. CRM automation can do wonders in sales like sending specific email templates to prospects in various stages, following customized workflows, automatic status updates, reminders and more.
4. Email management
Many CRMs offers bulk email management options where you can send, track and create customized email campaigns for different audience groups. The personalization options significantly save a lot of time and effort in mass campaigns. You can also integrate CRM with GoZen growth email marketing software to automate your outreach and increase revenue.
5. Call logs
Some CRM tools allow you to make calls, track and give reminders within the scope of CRM itself. CRM tools like Hubspot and Freshsales provide mobile-friendly calling options. Centralized communication data helps sales folks analyse and take critical sales decisions.
6. Landing page creation
Many CRM software like Hubspot offers easy to create drag and drop landing pages which makes the work of marketers easier. You can also catch the prospects visiting your landing page with GoZen Optinly intelligent popups.
7. Reporting and analytics
Living in the world of data, sales and marketing folks always need a detailed report and analysis of the performance of the leads and the processes. Some players offer this in a free version whereas some don’t.
8. Third-party integration
Integration of CRM with other software you use eases data management and process management. If your organization has multiple tools functioning already, it’s always good to go for CRM like Hubspot which offers maximum integration.
6 Best Free CRM Software for Businesses
|CRM Tool||Users Limit||Contact Limit||Free Trial for paid versions||Pricing|
|Hubspot||unlimited||1 million||14 days||Starter-$18/month Professional-$450/month Enterprise-$1,200/month|
|Zoho CRM||3||5000||15 days||Standard edition - $14 / user / month Professional edition - $23 / user / month Enterprise edition - $40 / user / month Ultimate edition is $52 / user / month|
|Freshsales||Unlimited||Unlimited||21 days||Growth: $15 per user, per month Pro: $39 per user, per month Enterprise: $69 per user, per month|
|Engagebay||15||500||NA||Growth: $11.99 per user, per month Pro: $39.99 per user, per month Enterprise: $79.99 per user, per month|
|Agile CRM||10||1000||NA||Starter: $8.99 per user, per month Regular: $29.99 per user, per month Enterprise: $47.99 per user, per month|
Basic: $39 per month for up to 5 users Standard: $79 per month for up to 50 users
Professional: $159 per month for unlimited users
Hubspot CRM is ultimately one of the best free CRM software for businesses if you are looking for a CRM with a wide range of features under the same umbrella. You can have unlimited contacts with access to contacts management, deal management, email tracking, calling and more. Hubspot also facilitates ease of integration with a lot of third-party tools in which many of those third-party tools also have free versions which is a big plus for small businesses.
- Easy to create landing pages with drag and drop editor
- Direct calling option from the Hubspot mobile app
- Live chatting, ticketing and scheduling meetings
- Bulk emails, ads management, and form builder
- Reports and analytics
- Wide range of features with limited access
- Only 15-minute calling limit per month
- Absence of workflow automation
Starter-$18/month Professional-$450/month Enterprise-$1,200/month
Free trial: 14 days on paid versions
2. Zoho CRM
Zoho CRM with its user-friendly interface offers almost all the key CRM features from its paid version. If you are already comfortable with any of the products from Zoho suite, then it’s easy to integrate the CRM as well. The free CRM has no time limit and they offer a good sample of paid version giving access to sales, marketing automation, product customization and support during business hours.
- Great team collaboration tools
- Customizable dashboard and integration
- Extensive workflow automation
- No third-party integration
- Free up to 3 users only
- Limited email templates and contact forms
- No bulk emails
Standard edition - $14 / user / month Professional edition - $23 / user / month Enterprise edition - $40 / user / month Ultimate edition is $52 / user / month
Free trial : 15 days on paid versions
If you are looking for a free CRM with unlimited users and contacts, Freshsales is one good option to go. Like other software, Freshsales offers a free version giving access to contacts and deal management. The well-versed in-built phone dialling options enable people who are actively contacting customers through calls. Even though the player allows unlimited contacts the absence of email sequencing and workflow automation add on to the manual work.
- Unlimited users and contacts
- Extensive calling functionalities
- Better customer support in free version
- Mobile access to voice notes, google maps, and Uber bookings
- Third-party integration is quite tricky
- No reporting and analytics in free version
- Absence of workflow automation and email marketing options
Growth: $15 per user, per month Pro: $39 per user, per month Enterprise: $69 per user, per month
Free trial: 21 days on paid versions
Engagebay is comparatively a new player in the CRM space that offers extensive key CRM functions with a contact limit of 500. The platform is easy to use and is a good choice if one looks for a CRM with many CRM functionalities under the same umbrella.
- Extensive integration facilities
- 360-degree contact views
- Email scheduling and tracking
- Limited third-party integration
- Absence of automation and sequencing
- No landing page creation is available
Growth: $11.99 per user, per month Pro: $39.99 per user, per month Enterprise: $79.99 per user, per month
Agile CRM offers a wide range of effective CRM features like free customer service tools, ticketing, automation, workflows, and more. The CRM gives canned responses, extensive helpdesk and reports. One of the best highlights of Agile CRM is its lead scoring functionality, which is great that they offer in a free plan. The lead scoring feature gives advanced data and key metrics about the lead’s activities.
- Extensive help and support
- Unlimited deals, tasks, and documents.
- Automation and campaign workflows.
- Lead scoring is a plus.
- Only 10 users and a cap of 1000 on saved contacts.
- Only 1 plugin allowed
- Only 1 workflow automation
- Starter: $8.99 per user, per month
- Regular: $29.99 per user, per month
- Enterprise: $47.99 per user, per month
Free trial - NA
Bitrix24/ is one more CRM player that provides unlimited users and contacts with a storage cap upto 5 GB in their free version. Although Bitrix24 has no cap for contacts and tasks, it lacks key CRM features like calling functions and reporting tools in its free plan.
- Unlimited leads and contacts management
- Option to showcase product catalogue
- Offers up to 5GB of storage
- Presence of project management tools
- No reports and analytics available in free tool
- Absence of emailing and calling options in free version
- Limited customer support
- Basic: $39 per month for up to 5 users
- Standard: $79 per month for up to 50 users
- Professional: $159 per month for unlimited users
Free trial - 30 days for paid versions
We hope the above article on 6 best free CRM software for businesses helps you in making a wise decision. By the way, are you a smart marketer or salesperson looking for effective tools to boost sales, increase customer value, and grow your business? Visit gozen.io for the most Personalized Email Marketing Software customized for every industry.