Short and Original Content Has the Power to Grab More Leads

Short and Original Content Has the Power to Grab More Leads

The attention spans of potential customers are drastically fleeting. According to a stat, the average attention span of humans is 8.25 seconds. This means, now the key to standing out and grabbing more leads for businesses is to focus on creating short and original content.

Gone are the days when lengthy and generic marketing content filled with keywords was used to keep the audience engaged. Now, they have become sophisticated and only want precise, concise, and unique information.

Whoever fulfills this requirement will be more likely to attract more potential leads and ultimately sales…Which is the primary objective, right?

How Short & Unique Content Work Together to Generate Leads

In this section, we are going to discuss the importance of both short and original content for attracting potential leads.

Importance of Short Content

There are multiple ways through which short content can work well for generating potential leads, some of them are:

• Grabs Attention Quickly in a Saturated Market: When the marketing content is concise and to the point, it will be most likely to grab the audience’s attention and allow them to interact with it.
• Maximum Engagement on Social media: Do you know? The algorithms of social media platforms are designed in such a way that they boost bite-sized content in the feed. A boost to the post will attract maximum engagements and potential leads.
• Ideal for Mobile Browsing: People who browse content on mobile usually prefer skimming. So, short content may also work well for them and increase the chances of generating leads.

Importance of Original Content

When it comes to 100% unique and original content, it can also be invaluable in generating potential leads for any business through multiple ways.

• Building Trust & Credibility: As we mentioned earlier, the audience has become sophisticated. So, when a brand serves its targeted audience with some unique information, it is more likely to gain their trust, which ultimately results in attracting leads.
• Help Differentiate the Brand from Competitors: Regularly creating and sharing 100% original content will separate the brand from its counterparts and make it an authority in the targeted market. And it is the customer’s psyche to go for authority businesses when making a purchase.
• Encourage Engagement: Unique marketing content is more likely to attract user engagement which is the first step towards lead generation.

Now, we think you will have an efficient idea of how exactly both short and original content can do wonders when it comes to generating leads.

How to Create Concise and Original Content for Max. Lead Generation

Below we have some of the most proven strategies that businesses can follow to come up with to- the-point and original content.

1. Research Should Be Your Main Weapon

Feed this into your mind: Research is one of the most essential things that will help you to come up with valuable and 100% original content. No matter how strong a knowledge grip you have on the topic, it is necessary to still perform thorough research.

Doing so will help you get familiar with the most recent and updated information that may set the created content apart from the competitors. Remember, to get the most out of research, it is crucial to follow the right approach discussed below.

• Review multiple sources to collect information.
• Make sure the sources are credible and authoritative.
• Note down key stats separately and later add them to the content.

2. Focus on Providing Value Not Word Count

Instead of overwhelming the reader with a bunch of text, you should try to remain concise and valuable. Provide actionable tips and tricks while also hitting the right points in the audience’s minds.

Each word and phrase in your marketing content should have a purpose. Completely avoid the use of helping or supportive phrases.

Additionally, it is suggested that short alternatives of words and phrases are used instead of lengthy ones. For example, instead of writing “Has the ability to,” you should use “Can.” This approach will result in precise yet concise content.

We know many of you will struggle to stay valuable and concise at the same time. To make things easier, you can go for online tools like the AI summarizer. It will effectively condense the given content without compromising on its quality and main context.

3. Use the Power of AI But with Precaution

We are currently living in a world where artificial intelligence is dominating almost every field of life. The same is the case with businesses that want to attract leads. According to a study by IBM, around 35% of brands are using the power of AI to generate content.

However, you shouldn’t blindly start using AI for creating short and original content. This is because AI content often lacks human nuance and creativity. And most importantly, it may contain some replicated parts of existing content.

Due to these, it is always recommended to always humanize AI text before serving it to the targeted audience. The humanization can be either done manually or by employing a specialized AI humanizing tool. Gladly, the tool (AI Summarizer) we used above also offers an AI Humanizer that you can consider using.

It will quickly change robotic wording and complex sentence structure without damaging the original meaning and quality of the content. The output will be a more fluent and natural version of the input.

4. Add Visuals

Last but not least, adding visuals is another excellent strategy that can be adopted for creating short and original content. Visuals can be anything such as an image, a video, an infographic, a diagram, and many more.

Let’s take an infographic as an example here. It represents all the information or data using visuals to make it easier for the reader to digest. That’s why it is considered ideal for concise content. While creating visuals, the use of different designs, shapes, icons, etc. will automatically bring originality. There are numerous free and paid tools available that businesses can consider using for visual creation. One notable option is Canva. It offers pre-made templates and excellent editing options to design compelling visuals with ease.

So, these are some of the most effective strategies that brands can follow for creating short and original content to attract potential leads.

Final Words

Continuous lead generation is highly crucial for any business. There are numerous marketing techniques that can be adopted to fulfill this requirement. One popular one nowadays is creating short and original content. It has the capability to give a boost to lead generation. In this blog post, we have tried our level best to discuss everything you need to know about this strategy.