Email Marketing is mostly seen as a numbers game and generally, marketers give more priority to the number of emails pushed than their outcome. While this does produce results, it can be done in a more efficient way. Let us introduce GoZen Growth, where we see email marketing as a solution that can be more than just input and output of numbers. It should be effective for the users, both the marketer who is looking to achieve his goal and the receiver who doesn’t want yet another irrelevant and spammy email in their inbox.
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Email Marketing Scenario Now
Email Marketing has been around since the early 90s and it is still an effective strategy. Almost 90% marketers still consider email as their primary lead generation channel. This is not the reason that made us create Gozen Growth, an outcome-driven Email Marketing Solution that goes beyond the basic setups in all Email Marketing Platforms. In this product launch blog, I’m going to walk you through what GoZen Growth is, why we decided to make it and how our team plans to change the landscape of email marketing.
Before that, let us see how the current market and the products are faring in this niche product. We analyzed popular email marketing providers and the related products that they bundle up with and despite having huge profits and several years of a growing market, it leaves much to be desired from the user’s perspective.
Setting up an email marketing campaign is time-consuming for new users and even experienced marketers spend a lot of time creating and personalizing their email due to the lack of a really useful template gallery.
The templates again, are rudimentary and require refining depending on the industry of the user. This slows down the user’s campaign activation, even if the onboarding is quick.
The popular products being popular, naturally are priced high and to add to that, have additional hidden price tags per contact in an email list.
The products having a free version lack most of the features required to have a functional email marketing campaign, eventually, the user has to pay for it, irrespective of its efficiency in reaching their goal.
Poor integration, a cluttered user interface, and slow loading time all make for a bad user experience in some of the products.
What sets GoZen Growth apart?
Naturally, GoZen Growth was designed to remove the hurdles that complicate user experience or take advantage of new users’ inexperience. It is designed to provide an easy email marketing tool for any kind of business of any scale, with minimum effort from the user’s end. This is achieved by thinking from the user’s perspective and having a catalog of hundreds of outcome-based email templates ready to be deployed for a variety of scenarios and appropriate templates for these scenarios. The template library is not only outcome-based but also caters to a range of industries and their niche markets. Once onboarded, the user gets to create a campaign in a matter of minutes with the adjustments only being the technicalities related to their specific campaign. I’ll break down the finer points of these features and more further:
400+ Outcome Driven And Industry-Specific Templates
GoZen Growth comes with 400+ ready-made email templates for major industries that use and more with broadly used marketing email examples as templates.
This is just a glimpse of the industry-based email template collection in GoZen Growth. Choosing your industry gives you a large gallery of commonly used templates in that industry. Further, there are non-categorized templates that are multi-purpose suited for broader applications. The thinking behind this template library is to reduce the complexity for the user.
Organize and view your audience in a neat layout and see their subscription status and their inbox approachability.
In addition, you can filter contacts based on other information they have submitted like their location, phone number, address, etc. This improves the relevance and personalization of your automated email campaigns.
Integration and Compatibility
GoZen Growth supports importing contacts from other online resources or even from a spreadsheet from your local storage.
GoZen offers ready integration with popular platforms like MailChimp, Aweber, Squarespace, Wix, and also Shopify which is a great bonus for eCommerce website owners.
Why do all the heavy lifting by yourself? Sales, marketing, or programming, bring one or all your teams together in your campaigns with GoZen Growth.
Collaboration improves the effectiveness of any campaign and email marketing is no exception. Having cross-functional teams monitoring and understanding the campaign status, business goals, and where you stand concerning it helps give a good idea to all the relevant members in your business.
Transparent Campaign Overview
GoZen Growth helps you to easily keep track of your account data in one place. You can get real-time updates on important metrics like average click-through rate, open rate, email bounce rate, and successful user engagement. reach the right inboxes with just a few clicks.
Stop spending time puzzling through your campaign analysis with clumpy tools better spent elsewhere, like creating and changing your marketing tactics based on the results with an easy outreach overview board that allows you to stay up to date on all your account data so you can make the right changes in real-time.
Email deliverability is an obvious vital element in email marketing campaigns. GoZen Growth can find the right inboxes for your emails based on keywords, location, or industry and reach your audience more efficiently.
Comprehensive Insights Dashboard
Having a tool is one thing, but having a tool that produces and shows you the results it promised is a different thing altogether. That is the reason for the dashboard with useful insights into your campaigns. Let’s see a little about it now.
This detailed user dashboard has several highlights that I should mention. First, it gives you a good idea of where your audience is from, and statistics like the total number of subscribers, and new subscriptions and the number of people who have unsubscribed from your mailing list, and a list showing new signups. It covers the basics and more to give you an understanding of which parts of your campaign are selling well with your audience and which parts require improvement.
Drag and Drop Customization for Templates
Drag and drop tools are prevalent in any run-off-the-mill builder or plugin online but we went a step ahead in GoZen Growth. Take a look at our template editor which goes beyond the common editing mechanisms.
Email templates are composed of blocks and elements. And you can edit the text or change the background picture in the template present which is the basic. But with Gozen Growth’s template editor, you can add or remove existing blocks like columns and add elements like text and images to these blocks. This allows for a complete do-over of an existing template to suit your marketing goal.
Unlimited contacts at no extra cost
As I said earlier, cost per contact is a common hidden paywall in popular Email Marketing Solutions. This is how the situation was when this blog was written.
At GoZen Growth, you get a free version that is aimed at beginners who want to play with email marketing. The paid version unleashes all the features we have seen so far and more are in the process of being developed and we stop at that. Once you pay for the full version, you get unlimited contacts to your email list and every other feature at no extra cost. Even then, our solution is more affordable than some big names in the email marketing scene, as you can see in the figure.
Product use cases
Okay, let’s see some of those fabled email templates, I hear you thinking. And I oblige, let us see some of them with their use cases now.
Welcome emails are sent to users who have signed up for your product. This email can be a way to send a friendly welcome message and include ways to educate the user with a product walkthrough. Giving new users special discounts and coupons also helps you convert them into returning customers.
Cart Abandonment is a huge pain for eCommerce store owners but sending a non-intrusive reminder email like this template works wonders in increasing sales.
Have a huge email list but it is not reflected in your sales? Try using a win-back email like this to engage your inactive customers by giving special offers and incentives on their next order.
Marketing doesn’t end after a purchase. Send a post-purchase email with links to related products the user might like based on their purchase history, or introduce other services your business offers, continuous engagement is key to long-term brand building.
Promotional offers during festive times or location-based services offered by your business add personalization and users will appreciate it over generic marketing emails. With comprehensive contact information in your GoZen Growth account, sending such emails is a breeze!
And now we have come to the end. Or have we? GoZen Growth is a huge product and I can only be excited to say we have more features that our team has been working on and we will add them periodically. This is just the beginning and we plan to reshape the email marketing platform, so stay tuned for more updates. For more product information and guides, see our product documentation.