10 Best Lead Generation Tools for Small Businesses in 2023 to Increase Revenue

10 Best Lead Generation Tools for Small Businesses in 2023 to Increase Revenue

Sarath | 10 Min Read

Here’s the neglected fact marketers avoid,

Your 40-60% chance of generating more leads and sales depends on your lead generation tool.

The best lead-generation tools boost your chances of turning cold website traffic into warm leads and sales.

Selecting the right tool for your small business can be challenging, Because there are many good tools in the market.

Picking the one to achieve the business goal is time-consuming and often frustrating (Cause we don’t want to miss the best one).

Also, factors like Budget, Tool capacity, Features, Integrations, Ease of use, and Customer service make it even harder to pick the right one.

Here, we’ve compiled 10 lead-generation tools for small businesses.

It covers almost every box on your checklist for selecting the perfect tool and achieving your marketing goals.

10 Best Lead Generation Tools in 2023 for Small Businesses

GoZen Forms Ai
Hello Bar

People like you ask these questions


10 Best Lead Generation Tools in 2023 for Small Businesses



Optinly helps you design engaging, gamified popups with a user-friendly drag-and-drop editor, reducing the time for popup creation.

It has advanced trigger and targeting options to help your popups appear at the right time for the right audience, resulting in increased relevancy and higher conversion of leads and sales.

Top features of Optinly you should care about,

1. Goal-Based Popup Templates: Before creating your popup, Optinly lets you select your marketing objectives, such as growing your email list, increasing sales, or promoting special offers. It provides over 100+ ready-made popup templates tailored to your chosen goal.

2. Drag and Drop Editor: If you’re not satisfied with the design or layout of a popup template,

Optinly’s user-friendly drag-and-drop editor lets you easily customize elements like headlines, descriptions, images, and CTA button colors.

You can make these changes with a simple drag-and-drop action.

3. Multiple Trigger and Targeting Options:

Optinly empowers you to set up trigger and targeting options for your popups, ensuring they appear at the right moment for maximum lead generation and sales conversions.

These targeting and trigger options include:

  • Time Delayed Triggers.
  • Exit Triggers.
  • Show on Inactivity.
  • Specific Page Triggers.
  • Device-Based Triggers.
  • Click the Link to Trigger.
  • Page Views Based Triggers.
  • Cookie-Based Triggers.
  • Time Zone-Based Triggers.
  • Country-Based Targeting.
  • Referral URL Targeting (You’ll show popups to visitors landing on your website via the link from the influencer’s content).

  • 4. Gamified Popups and More: Optinly allows you to create engaging gamified popups, such as Spin the Wheel, which have proven highly effective for conversion, as per our data.

    Additionally, you can use other popup types, including Exit Popups, Full-Screen Overlays, Countdown Timers, Floating Bars, Slide-In Popups, and Email Subscription Popups.

    5. 37+ Integrations with Your Favorite Apps: Optinly integrates with a range of popular platforms, including GoZen Growth, Salesforce, SendGrid, MailerLite, Intercom, HubSpot, and 34 other applications, automating your marketing and sales.

    The pricing: There’s a free plan, and the pricing starts at $9/month.

    Best for: Small and medium sized business.

    GoZen Forms Ai


    GoZen Forms Ai helps you create beautiful and conversion-focused online forms, surveys, quizzes, polls, and more to achieve your data collection and lead generation goals.

    The smooth and feel-good design of GoZen forms eases your respondents and engages them while filling out your forms, resulting in a higher completion rate.

    You can use the skip logic feature to ask the right questions based on your audience’s responses.

    Moreover, you can access over 175+ industry-specific and ready-made templates to create forms, surveys, and quizzes to engage and convert your website traffic.

    With AI, you can quickly create forms, surveys, quizzes, and polls using a simple prompt. This feature is handy when you’re in a hurry.

    Top features of GoZen Forms Ai you should care about,

    1. AI Question Builder: With GoZen Forms AI form builder, you don’t need to brainstorm which questions to ask.

    Type a simple prompt, specify the number of questions you want, and click ‘Create.

    The tool generates, Let’s say, Forms questions and options for you, making your job easier.

    2. Responsive Form Templates: The forms, quizzes, or surveys you create using GoZen forms Ai look great on all devices - smartphones, tablets, laptops, you name it.

    3. Skip Logic: Skip Logic ensures you ask relevant questions to your audience based on their answers, as we do in a conversation, removing the problem of asking unrelated questions and the frustrating answering experience.

    4. Easy Sharing and Detailed Insights:

    GoZen Forms AI makes sharing forms a piece of cake.

    After creating and publishing your forms, you have two options for sharing:

  • Get a direct link to the forms and share it on LinkedIn, Twitter, and Facebook as a link or via emails you send to your audience.

  • Three types of embedding codes to paste on your website.

  • Each type allows you to display the forms in different views, such as,

  • Standard view: Show the forms in a way that covers the entire screen.
  • Popup view: Show the forms in a way like a popup (Won’t cover the entire screen).
  • Slide-out view: It’ll show your forms in a slide-out way. For example, Look below,

  • GoZen_forms_screenshot_edited_jpeg_1


    And insights, GoZen Forms AI provides a complete view of your data, including:

  • The number of visitors.
  • Those who initiated the form.
  • Submissions.
  • Total responses.
  • Completion rate.
  • Average time for completion.
  • Responses, categorized by device and country.
  • A summary of all responses.
  • A response column for easy CSV file exports.

  • Integration: Furthermore, GoZen Forms AI has extensive integration options. Connect it with various tools such as Google Sheets, HubSpot, SendinBlue, SendGrid, Salesforce, Zoho CRM, etc.

    The pricing: There’s a free plan, and the pricing starts at $9/month.

    Best for: Small, Medium, and large-sized business.



    Sumo is a tool that combines lead generation and email marketing into one platform. What stands out about this tool is its user-friendly interface, which makes it easy to use.

    This tool focuses on helping small businesses generate leads and do email marketing on the go.

    Top features of Sumo you should care about,

    1. Focused Popups: Sumo has popups designed to capture email addresses from website visitors. It has six popups,

  • Normal popup: Appears in the middle of the page
  • Scroll Box: Stays fixed at the bottom of the page.
  • Inline popup: Displays inline with the page’s content.
  • Click trigger popup: Activates when someone clicks on a specific link within your page or article.
  • Welcome mat: Covers the entire screen for maximum attention.
  • Smart Bar: Remains at the top of your page for continuous visibility.

  • 2. AB Testing: Sumo lets you do the AB testing on the popups.

    3. Email Marketing: After collecting email leads using Sumo’s focused popups,

    You can use the collected leads to run and manage your email marketing campaigns directly within the Sumo dashboard - no need to switch to other platforms.

    Sumo even offers an automation feature, making it a good choice for content creators and small businesses starting their email marketing journey.

    4. Google Analytics Integration: Connect your Google Analytics account with Sumo to understand how your email leads interact inside your website.

    This feature can be a game changer, allowing you to tailor your emails based on user preferences and behavior on your web pages.

    5. Impressive Analytics: Sumo provides essential analytics, allowing you to track:

  • Impressions of your popups.
  • Views.
  • Clicks.
  • Average conversion rates.
  • Subscriber activities.
  • A heat map for in-depth user behavior analysis.

  • 6. Share Button Creation: If you want to boost the shareability of your content, Sumo has you covered.

    You can create share buttons within Sumo and strategically place them across your page—at the top, bottom, or side.

    Additionally, you can monitor which pages are shared the most, helping you understand your content’s performance.

    The pricing: There’s a free plan, and the pricing starts at $39/month.

    Best for: Small business.



    Picreel is a straightforward, feature-rich popup builder platform that caters to your lead generation and sales conversion needs.

    Its user-friendly interface, extensive template library, customization options, and robust targeting capabilities make it a valuable marketer asset.

    From the dashboard, You’ll choose these,

    1. Type of Popup: Picreel provides hundreds of pre-made templates, including Lightbox, Nano Bar, Side Bar, Full Screen, Two-Button Popups, and more.

    2. Your Goal: Specify your marketing goal.

    3. Industry: Select your industry.

    The simple UX design helps you customize your chosen popup template easily.

    Picreel also offers advanced targeting options to strategically display popups at the right places, times, and frequencies to achieve your marketing goals.

    Top features of Picreel you should care about,

    1. Goal-Based Popup Templates: Picreel has 100+ well-designed, ready-made popup templates tailored to your specific marketing goals.

    These popups include email captures, cart abandonment recovery, and phone number collection.

    The templates are also personalized to suit various industries, such as e-commerce, SaaS, real estate, travel, and food.

    2. Detailed Customization Options: You have complete control over the customization of your popups.

    You can adjust factors like popup size, placement, colour, background images, animations, video integration, and more to ensure your popups align with your branding and message.

    3. Advanced Targeting: Picreel offers advanced targeting options, allowing you to schedule when your popups should appear and disappear.

    You can trigger popups based on user behaviour, including time spent on your website, scrolling percentage, and return visits.

    Location and device targeting are also available.

    4. Decent Stats: While Picreel provides valuable statistics to help you understand your viewers’ conversion rates, there is room for more detailed insights.

    For instance, knowing which pages have the highest conversions and the geographical origin of your visitors can help marketers fine-tune their campaigns for better results.

    5. 700+ Integrations: Picreel stands out with an impressive 700+ integrations.

    This extensive list includes popular platforms like MailChimp, ActiveCampaign, Zapier, Webhooks, and various CRMs such as Salesforce, Salesking, and HighRise.

    The pricing: There’s a free plan, and the pricing starts at $19.99/month.

    Best for: Small and medium-sized business.



    Woorise is a multi-powered lead generation and marketing platform that helps you create landing pages, forms, surveys, quizzes, polls, checkout pages, personal profile links, Giveaways landing pages, etc.

    If you don’t want to narrow yourself to the popups and use multiple ways to capture leads, Like lead magnet pages, This platform can satisfy you.

    Top features of Woorise you should care about,

    1. Easy Navigation and Creation: The UX design of the Woorise is simple and to the point. You won’t have difficulty navigating and creating your lead generation forms, surveys, popups, and landing pages.

    2. Plenty of lead generation options: From eBook landing pages to surveys, quizzes, polls, giveaways, checkout pages, etc., You have everything to generate leads in one platform.

    3. Decent Integration: You can integrate Woorise with popular marketing platforms like HubSpot, bitly, Campaign Monitor, Drip, Convert Kit, Klavioy, etc.

    The pricing: There’s a free plan, and the pricing starts at $29/month.

    Best for: Small business.



    Hotjar is a tool designed to help you better understand your audience and customers like no other tool in the market.

    It has various tools to observe what your website visitors do inside your landing pages, collect their feedback and ideas, and conduct one-on-one interviews.

    Top features of Hotjar you should care about,

    1. Hotjar has three frameworks: Hotjar Observe + Ask + Engage.

    Observe: You can watch how visitors interact with your website using heatmaps and recorded user sessions. These tools allow you to view video recordings of user interactions with your website.

    Ask: You can gather user feedback in two ways. First, you can use a real-time suggestion box on each page to collect insights about their experience.

    Second, you can create and share surveys with your audience to gather ideas and suggestions.

    Engage: Hotjar lets you interview up to 200,000 participants from different countries and industries if you want to test your new product with real people.

    2. User-Friendly Interface: Hotjar is easy to use. You need to add a small piece of code to your website pages to use it and gain insights into user behavior.

    3. Integration: Connect Hotjar to popular marketing platforms. They’ve categorized integration tools based on their use cases. You can connect with tools like Zapier, HubSpot, and Google Analytics for marketing.

    If you’re focused on A/B testing, Hotjar supports integration with platforms like Unbounce, AB Tasty, and Kameleoon.

    They offer 11 integration categories with tons of platform for your marketing and sales needs.

    The pricing: There’s 3 types of plan,

  • Observe - There’s a free plan, and the pricing starts at $39/month.
  • Ask - There’s a free plan, and the pricing starts at $48/month.
  • Engage - There’s a free plan, and the pricing starts at €280/month.

  • Best for: Medium and large-sized business.



    Pointerpro simplifies creating surveys and transforming responses into personalized advice/Reports in PDF (such as scores, quiz reports and personality types,) for each survey taker.

    That suggestion/advice/report can be related to your product, service, or lead magnet content — it’s entirely up to you.

    Top features of Pointerpro you should care about,

    1. Questionnaires for Different Use Cases:

    Pointerpro has attractive forms, surveys, and quizzes for various use cases, including assessments, evaluations, lead generation, and quizzes.

    You can start from scratch if the templates don’t meet your needs.

    You can add questions, including open-ended, multiple-choice, image-based choices, sliders (numeric and text), rankings, and more.

    There are even interactive elements like scratch cards and slot machines to engage respondents.

    Once you’ve added the questions, you can move on to the design phase and customize colors, logos, buttons, progress bars, and more.

    2. Advanced Questionnaire Settings:

    After adding questions and handling the design aspects, you can set up advanced settings for your questionnaire.

    It includes adding question logic, enabling auto-skip functionality, defining the outcome screen, and creating email templates to send to respondents after they complete the forms.

    3. Sharing Options and Restrictions:

    Pointerpro gives several sharing methods for your forms, including direct links, QR codes, and the ability to download forms as PDFs.

    You can also activate or deactivate your questionnaires, require users to enter a password to answer questions, set response limits per device, and more.

    4. Integration:

    Pointerpro integrates with popular marketing and sales tools, including Google Sheets, Webhooks, Zapier, Cloud SQL, Mailchimp, ActiveCampaign, and more.

    The pricing: There’s no free plan, the pricing starts at $69/month.

    Best for: Medium and large-sized business.

    Hello Bar.


    Hello Bar is a popup builder that claims it can help you convert up to 83% of your website visitors into leads and customers.

    It’s a user-friendly platform that begins with selecting your goal and popup type to create sleek and conversion-focused popup bars for various lead-generation objectives.

    Top features of Hellobar you should care about,

    1. Bars, Modals, Sliders:

    Hellobar offers multiple popup formats, including Bar popups, Center-of-the-site popups, Slider popups, Page takeover popups, Alert popups, and a small floating button that expands when clicked.

    2. Advanced Targeting:

    You have the flexibility to determine when and to whom the popup message appears.

    You can control where it displays and target specific audience segments based on factors like their location or referral source.

    Additionally, you can schedule popups for returning visitors. A/B testing for popup campaigns is also there.

    3. Integrations:

    Hellobar integrates with popular platforms such as WordPress, Wix, GoDaddy, Campaign Monitor, Mailchimp, ConvertKit, and more.

    The pricing: There’s a free plan, and the pricing starts at $29/month.

    Best for: Small and medium-sized business.



    Poptin has everything from creating popups to advanced targeting options, enabling businesses to personalize their popups for website visitors, leads, and customers to double their leads and revenue.

    Top features of Poptin you should care about,

    1. Super-Advanced Targeting and Trigger Rules:

    Poptin excels in the realm of targeting and trigger rules.

    Some of the targeting rules include,

  • Page Targeting
  • Traffic source
  • Geo-location
  • Visits to a page on a specific date and time
  • Adblock targeting
  • Popups based on customer order history
  • Popups based on the previous page visited
  • And more

  • Some of the trigger rules,

  • Exit intent trigger
  • Page scroll trigger
  • Click count trigger
  • Autopilot trigger
  • Inactivity Trigger
  • And more

  • 2. Automatic Responder:

    After a visitor signs up using an email popup from your website,

    Poptin allows you to send personalized thank-you or welcome emails automatically.

    Additionally, you can track the open, click, and bounce rates through analytics.

    3. Drag and Drop Editor:

    Poptin simplifies popup creation with its user-friendly drag-and-drop editor.

    Once you select a template, you can easily customize it to your preferences using the drag-and-drop Editor.

    4. Shareable Poptin Links:

    If you need to share your popups with your team for review before going live on the website,

    Poptin has shareable landing page links.

    This feature lets you preview how your popup will appear in real-time.

    You can even fill out and submit information inside the popups to ensure seamless integration with your marketing platform.

    5. 60+ Integrations:

    Poptin integrates with over 60 native platforms, including ActiveCampaign, Klaviyo, Salesforce, Remarkety, Sendloop, and many others.

    The pricing: There’s a free plan, and the pricing starts at $20/month.

    Best for: Small and medium-sized business.



    Leadpages is a platform to help you build a landing page, popup form, and checkout page.

    Additionally, It helps with expert coaching and real-time f eedback on your landing pages to help your businesses improve the effectiveness of your lead generation and sales conversion.

    Top features of Leadpages you should care about,

    1. Conversion-Focused Landing Page Generator:

    Leadpages claims that you can achieve 3 times higher conversion rates than industry averages after creating and using their landing pages.

    Creating a landing page in Leadpages is straightforward:

  • Select a style from a collection of 250+ templates.
  • Use a drag-and-drop editor to customize your landing page.
  • Publish it on your website.

  • Additionally, Leadpages provides the option to use AI for generating copy and images.

    2. Leadmeter:

    Leadmeter is a standout feature. It provides real-time recommendations as you create your landing page.

    For instance, if your headline is too long, it will suggest making it more concise, or if your call to action (CTA) is unclear, it will recommend making it more specific.

    Leadmeter compares your landing page to 10,000+ other landing pages in its database to estimate its potential to convert leads and sales.

    This feature helps you improve your conversion rates beyond your previous benchmarks.

    3. Popup Forms and Alert Bars:

    Leadpages enables you to create popup forms that appear when someone clicks on a link, button, or image.

    You can set these to trigger based on time delays or exit intent.

    Additionally, you can use alert bars at the top of the page to direct visitors to specific landing pages or encourage them to submit their email addresses.

    4. Integrations:

    Leadpages integrates with various popular tools such as Zapier, WordPress, Mailchimp, ConvertKit, Google Analytics, and more tools in your tech stack.

    The pricing: There’s a free plan for 14 days, and the pricing starts at $37/month.

    Best for: Small, medium and large-sized business.

    People like you are asking this,

    1. Which tool is the best for lead generation?

    Both Optinly, and GoZen Forms Ai can help you with lead generation. Because, Optinly’s gamified popups and advanced targeting rules, along with GoZen Form’s beautiful and conversion focused online forms, surveys, and quiz builder can change the way you’ve collected leads in the past.

    2. What’s the best lead generation tools for B2B business?

    Here’s the best lead generation tools for B2B business,

    1. Optinly.

    2. GoZen forms Ai

    3. Sumo.

    4. Picreel.

    5. Woorise.

    6. Hotjar.

    7. Pointerpro.

    8. Hello Bar.

    9. Poptin.

    10. Leadpages.

    3. What are the best free tools for lead generation?

    Best free lead generation tools include,

    1. Optinly.

    2. GoZen Forms Ai.

    3. Sumo.

    4. Picreel.

    5. Poptin.

    6. Hello Bar.

    7. Woorise.

    The above tools let you create popups for free and generate leads.

    What is GoZen Growth

    10X your sales and revenue

    Organically with GoZen's AI-powered Organic growth platforms. Generate Original & engaging AI content. Turn your traffic into leads. Understand customers. Automate your revenue generation.

    Author Bio


    Sarath creates B2B content during the day. When the night arrives, he becomes the mad scientist, peeling down the science behind marketing and selling. You can find his works at theprimateselling.com

    Go Back
    10 Best Lead Generation Tools for Small Businesses in 2023 to Increase Revenue

    10X your sales and revenue

    Organically with GoZen's AI-powered Organic growth platforms. Generate Original & engaging AI content. Turn your traffic into leads. Understand customers. Automate your revenue generation.

    Made With Love in Coimbatore & New Jersey

    Copyright © 2024 gozen.io

    Contact: (551)-277-0046 | [email protected]
    email marketing and marketing automationautomated email marketing campaigns

    AI-powered platforms to grow your business

    • Content Ai - Create original & high-quality AI content and images easily.
    • Optinly - Build your audience 15X faster with gamified popups.
    • GoZen forms- Create beautiful & conversion-focused online forms, surveys, quizzes, and polls.
    • GoZen growth- Engage and turn your leads into sales and revenue.
    email marketing and marketing automationautomated email marketing campaigns

    Ready to grow your business?