Cold email prospecting, aka cold emailing, is vital in expanding your B2B and B2C business. There is no doubt that cold email is a go-to channel for customer acquisition.
However, the outcome is solely based on your cold email best practices and the effectiveness of your chosen cold outreach tool.
By reading this article, you will be capable enough to choose the right outreach tool based on your requirements without spending much of your valuable time.
You will learn whether email warmup is a valid ethical way, the importance of custom domain, and mailbox switching.
Here’s the hawk-eye view of the comparison:
| Tools | Email Warm-up | Sender rotation | Sender Emails per Plan (Starts at) | Push Notification | Lead Generation | Personalization | Entry Pricing |
|---|---|---|---|---|---|---|---|
| Growth |  | | 10 sender accounts | | Sign-up forms | | $9 per month |
| Apollo | | | 1 sender accounts |  | | | $59 per month |
| Lemlist | | | 1 sender accounts | | | | $39 per month |
| Instantly | | | Unlimited | | | | $37 per month |
| GMass | | | Unlimited | | | | $25 per month |
| Woodpecker | | | Unlimited | | | | $29 per month |
| ReachInbox | | | Unlimited | | | | $39 per month |
| Smartlead | | | Unlimited | | | | $39 per month |
| Klenty | | | 1 sender account | | | | $60 per month |
| Outreach.io | | Unknown | Unknown | | | | On Request |
| Waalaxy | | | Unlimited | | | | €160 per month |
Note: Always maintain 100-150 emails per sender email account; increase the sender email accounts to increase your daily emails per day
Before diving deep, get to know how I ranked these cold outreach software.
Instead of throwing a bunch of software lists, I extensively used all of these cold outreach software tools personally and have communicated with their customer service representatives for certain features and functional confirmations.
Table of Contents
Let’s start by clarifying the distinction between cold email outreach software and email marketing software.
Firstly, it is important to understand the fundamental difference between cold emails and marketing emails.
Cold emailing is specifically geared towards contacting a targeted group of leads who are not be familiar with your product or service, whereas email marketing encompasses broader strategies aimed at engaging with existing customers or a wider audience.
Now, let’s move on to the differences between cold email outreach software and email marketing software.
Even widely recognized email marketing software comes with specific terms and conditions and their nature may not align with the practices of cold emailing. These include:
Hence, choose the tool wisely based on this knowledge.
Ok, without further ado, let’s have a sneak peek of insights about the comparison tools.
A Sneak Peek Before the Comprehensive Comparison
Based on my research,
I know it is difficult to choose from one cold outreach software from this sneak peek since they all share more or less similar features.
To get a deep understanding of functionalities tests that explore the pros and cons of every tool, you need to read the full article.
Essential Features of Cold Outreach Software for Optimal Deliverability
Cold outreach software must have the following essential features for optimal performance.
Email Warmup
Email deliverability is the primary concern in cold prospecting. We all know that high email deliverability is the first win in cold emailing.
To increase the email deliverability of particular domains, vendors in the cold outreach niche came up with a feature called “email warmup”.
Email warmup is an advanced feature powered by AI that takes over enrolled email accounts and initiates human-like conversations between them with smart scheduling.
Sending emails gradually in a specific period from a new email account will help in building a positive reputation for that account. As a result, the account can send an increased amount of emails without landing in the spam folder.
Though the email warmup has been giving a decent improvement in inbox deliverability, the feature might be disabled in the future as Google already asked one of the cold outreach software vendors to disable it lately.
So just because email warmup gives a favorable outcome in the present, it doesn’t mean it is the only considerable factor.
Sender Rotation
Sender rotation can be a perfect alternative for email warmups. Since the warmup feature shows uncertainty in its existence in the long run, you can rely on sender rotation.
Sender rotation is one of the essential features of cold outreach software, which allows you to seamlessly jump between multiple email accounts of the same domain to ensure better deliverability for your cold outreach campaign.
Custom Domain Tracking
The use of custom domain tracking is another ethical way to increase your cold email deliverability. Some of the vendors provide shared domains, which may affect your deliverability for someone’s malpractice.
In addition, implementing custom domain tracking increases brand and professionalism and reduces the likelihood of phishing flags.
If Google clamped down email warmup, the custom domain can be a reliable factor that can guarantee email deliverability.
Implementation of Strong Authentication System
When it comes to the email authentication systems (DKIM, DMARC, and SPF), it is in both hands of the sender and vendor.
While DKIM is taken care of by your vendor and you are responsible for dictating the SPF and DMARC.
Stating that, if a cold outreach vendor failed to sign your email due to a lack of technical issues, your email would end up being in spam.
Multi-Channel Marketing
Though your primary aim is to do cold emailing, having an additional channel to market is a bang for the buck.
The other channel can be web and mobile push notifications and some vendors even combine LinkedIn outreach and cold calling along with cold emails.
Powerful Integrations
A powerful integration is a must for cold outreach software. Integration support for CRMs, and workflow software like Zapier and Pabbly is a great addition.
The integration enables bi-directional data flow between the application that leads to real-time collaboration, enhanced user experience, efficient data processing, and reduced latency.
Lead Database
Lead database in my opinion is not a necessary feature that you could expect from a cold outreach vendor.
The challenge with the standard lead database provided by any cold outreach software vendor is that it’s likely been heavily used by other customers of the same vendor.
This can make it harder to stand out and build meaningful connections with potential customers.
It can backfire and damage your reputation in some cases as those leads are getting continuous cold emails from multiple sellers.
If the lead database provided by the vendor is updated frequently, you can give it a try. Otherwise, you can start your cold outreach campaign with your own set of lead lists.
On the whole, choose the cold outreach software based on these factors. Do not only focus on the email warmup feature since its presence is uncertain.
Apart from email warm-up, the other features mentioned above must be in a cold outreach tool for better email deliverability.
Best Cold Outreach Tools/ Software
GoZen Growth
G2: 4.8/5
Capterra: 4.7/5
AppSumo: 4.8/5
GoZen Growth is a comprehensive and the most affordable email marketing and cold outreach software (2-in-1) that guarantees the optimal deliverability of your cold emails.
Why GoZen Growth is on the Top of the List?
It is because it has all the essential features for your cold email campaigns. Apart from that, it is the only tool in the market that can be used for both cold emails and email marketing.
Email Deliverability
Growth has features including mailbox rotation, automated email warmup, smart drip campaigns, and advanced personalization to ensure optimal cold email deliverability.
Sender rotation allows you to send cold emails from various email addresses of the same domain.
It helps you to send cold email campaigns that don’t feel like generic email blasts, without getting into spam filters and not exceeding the daily limit of emails sent.
The automated email warmup feature of Growth is an advanced and novel way of increasing your email sender reputation score.
Leveraging the natural language processing (NLP) technology, Growth composes emails with human touch and randomly communicates across thousands of other real human email accounts in our warmup pool.
This complete autonomous process of email warmup takes place in the backdrop, without interrupting your cold outreach campaigns.
This complete process of meaningful conversations, along with thoughtful follow-ups, will significantly improve your sender reputation for the email account you’ve warmed up.
Smart drip campaigns, an another advanced feature of Growth that is built for better cold outreach deliverability.
Using the smart drip campaign, you can set your whole cold outreach on auto-pilot by pre-setting the email sending frequency, time, and limit per email account.
The algorithm manages initial emails and follow-ups in a controlled manner, intelligently detecting replies and halting follow-up emails.
By rotating sender email accounts and scheduling limited emails strategically, it mitigates the risks associated with email blasts and ensures a human-like sending pattern to improve inbox delivery rates.
Personalization is another essential factor to connect with your leads and capture their attention. It is also another email deliverability factor that you should add to your campaigns. With Growth, you can go beyond simple first name personalization.
By leveraging liquid formulas, you can effortlessly create custom emails for each prospect on a large scale. Now, you must have realized that generating dynamic emails at scale is a breeze with Growth.
Growth will soon get the update of the custom tracking domain which will also increase the credibility and email deliverability of the sending domains.
Automation
Of course, every cold outreach tool comes with an automation feature. Apart from initial email sequences and follow-up automation, Growth has an automation workflow setter called Journey Builder.
With Journey Builder, you can set up email sequences with time delays based on user actions.
Since Growth is powered by generative AI assistance, composing emails for your campaigns and warmup process can be done with a single click of a button.
Multi-Channel Marketing
Multi-channel marketing automation is another added advantage to attract more new customers.
Having LinkedIn as a multi-channel approach has its disadvantage of platform restriction. LinkedIn has limitations on outreach, connections, and messaging.
Violating these rules can lead to account restrictions or suspensions, affecting your marketing efforts.
On the other hand, reaching out to your lead on both email and LinkedIn sometimes can be too intrusive.
Hence, Growth offers a push notification channel, a responsive customer communication channel for better engagement.
Using push notifications, you can reach your customers via your web as well as your lead or prospect’s Android devices.
Apart from push notifications, you can also use the sign-up forms feature either as a website embeds or pop-ups to collect lead information. This is one of the unique feature of Growth which all other competitors are lacking.
Integrations
Currently, Growth has Zapier, Pabbly, WooCommerce, and Shopify integrations.
It also has native integration support for Optinly, an advanced drag-and-drop website popup builder.
Growth has a promising roadmap for integration to make the cold outreach software more powerful with leading CRM and other email marketing tools.
Here’s a sneak peek of Growth’s upcoming integrations:
CRM: HubSpot, Salesforce, Pipedrive, Zoho CRM, Close.io
Email Marketing Automation: Mailchimp
Workflow management: Airtable
Productivity: Notion, Slack,
Project management: Monday, Asana, ClickUp
Lead enrichment: Leadfeeder, Clearout, Pharow, and 30 more integrations.
Pros of GoZen Growth
Cons of GoZen Growth
GoZen Growth Pricing
GoZen Growth pricing is the most affordable and value for money. We made everything free for your cold email outreach success.
| Free Plan | Starter - $9/ month | Essential - $25/ month | Professional - $99/ month |
|---|---|---|---|
| Storage of 200 lead contacts | Storage of 500 lead contacts | Storage of 500 lead contacts | Storage of 500 lead contacts |
| 200 emails send | Unlimited emails send | Unlimited emails send | Unlimited emails send |
| 1 user | 3 users | 5 users | 10 users |
| 1 email sender account | 5 email sender accounts | 15 email sender accounts | 50 email sender accounts |
| 2 sending domains | 5 sending domains | 10 sending domains | 15 sending domains |
| 500 push notifications | 5k push notifications | 10k push notifications | Unlimited push notifications |
| 100 emails per month from own SMTP | 5k emails per month from own SMTP | 10k emails per month from own SMTP | 25k emails per month from own SMTP |
| 4+ integrations (40+ soon) | 4+ integrations (40+ soon) | 4+ integrations (40+ soon) | 4+ integrations (40+ soon) |
| Signup forms | Signup forms | Signup forms | Signup forms |
| Personalized Onboarding Sessions | Personalized Onboarding Sessions | Personalized Onboarding Sessions | |
| 2 role-based access | 4 role-based access | 4 role-based access | |
| Access to all Automated Customer Journeys | Access to all Automated Customer Journeys |
Voice of Growth Customers:
Apollo.io
G2: 4.8/5
Capterra: 4.6/5
Apollo.io is an end-to-end sales platform in which you can look out for prospects, send them emails, give them a cold call, and book a meeting with them.
It has a free Chrome extension that allows you to extract your lead data from LinkedIn and add it to your Apollo account list or sequence straightaway.
Pros of Apollo.io
Cons of Apollo.io
Apollo Pricing
It offers a free plan with 10k credits per month.
| Free Plan | Basic - $59/ month | Professional - $99/ month | Organization - $119/ month |
|---|---|---|---|
| Basic sequence automation - only create up to 2 sequences | Everything in the Free Plan and: | Everything in the Basic and: | Everything in the Professional and: |
| Basic filters | Select 10k new records at a time | Unlimited sequence automation limit | Buying Intent - 12 intent topics |
| AI-assisted email writing (up to 5k words per month) | Buying Intent - 6 intent topics | Unlimited sending limits with SendGrid | AI-assisted email writing (1M words per month) |
| Buying intent - 3 intent topics | Outreach & SalesLoft native integration | Advanced reports and dashboards | Call Transcriptions, International Dialing & Local Presence |
| LinkedIn extension for data enrichment | Advanced filters | Email reply & meeting tracking | Login with SSO |
| Send 250 emails/ day | Email open and click tracking | A/B testing | Customizable report |
| Gmail extension | Push & pull prospects back and forth from/ to CRM | Integration with all email providers | Advanced API access |
| CSV export | AI-assisted email writing (300k words per month) | Video call insights (up to 8k minutes) | |
| Custom field to store metadata of leads | Dialer and call recording | ||
| Zapier integration | Buying Intent - 9 intent topics | ||
| Limited API access | Video call insights (up to 4k minutes) | ||
| Salesforce and HubSpot integration with bi-directional data flow | |||
| Video call insights (up to 150 minutes) |
Lemlist
G2: 4.4/5
Capterra: 4.6/5
Lemlist is one of the best prospecting platforms that allows you to find and contact your prospects from a single platform.
They do it with their huge lead database and cold outreach automation software, which comes with an email warmup feature.
Pros of Lemlist
Cons of Lemlist
Lemlist Pricing
Lemlist offers a 14-day free trial.
| Email Starter - $39/ month | Email Pro - $69/ month | Multichannel Expert - $99/ month | Outreach Scale - $159/ month |
|---|---|---|---|
| Only one sender email account linking | Everything in the Starter Plan and: | Everything in the Email Pro and: | Everything in the Multichannel Expert and: |
| Unlimited campaigns | 3 sender email account linking | Email finder and verifier (500 credits/ month) | Email finder and verifier (1k credits/ month) |
| Email finder and verifier (100 credits/ month) | Email finder and verifier (250 credits/ month) | LinkedIn prospection | Dedicated account manager (4+ seats) |
| Lead database | Email warm-up and deliverability Booster | Cold calling prospection with Aircall | |
| AI-powered sequence creation | CRM integrations - Hubspot, Pipedrive, and Salesforce | Advanced campaign conditions | |
| Custom text variable personalization | Custom image personalization | Custom landing page | |
| Lemlist Chrome extension (to pull leads from LinkedIn) | Campaign A/B tests | ||
| Custom reports & analytics | Sender rotation | ||
| Personalized booking page | Custom liquid syntax personalization | ||
| API access and Zapier support |
Instantly
G2: 4.9/5
Capterra: -
AppSumo: 4.9/5
Instantly is a pure cold outreach automation tool, not 2-in-1 like GoZen Growth. It has all the features needed for cold outreach, such as email warmup, warmup pool, and sender rotation.
From a cold outreach software standpoint, a notable difference between GoZen Growth and Instantly is the existence of a lead database.
Pros of Instantly
Cons of Instantly
Instantly Pricing
Instantly offers a 14-day free trial.
| Growth - $37/ month | Hypergrowth - $97/ month | Light Speed - $358/ month |
|---|---|---|
| Unlimited email accounts & warmups | Unlimited email accounts & warmups | Everything in Hypergrowth and: |
| 1k active leads | 25k active leads | 500k emails monthly |
| 5k emails monthly | 100k emails monthly | 100k contacts upload |
GMass
G2: 4.8/5
Capterra: 4.8/5
GMass is a mass email and mail merge system for Gmail accounts. In other words, it turns Gmail into a cold outreach, email marketing, and mail merge platform.
Unlike other cold outreach tools listed here, GMass lets you run your cold outreach and email marketing campaigns inside your Gmail account.
Pros of GMass
Cons of GMass
GMass Pricing
GMass offers a 7-day free trial.
| Standard - $25/ month | Premium - $35/ month | Professional - $55/ month |
|---|---|---|
| Work inside Gmail | Everything in the Standard plan and: | Everything in the Professional plan and: |
| Unlimited contacts | Sequences and follow-ups | Inbox rotation |
| Unlimited campaigns | API access + Zapier | |
| Mail merge personalization | A/B testing | |
| Free email verification | Triggered emails | |
| Custom tracking links w/SSL | ||
| Spam solver |
Woodpecker
G2: 4.1/5
Capterra: 4.5/5
Woodpecker is another b2b cold outreach software that completely focuses on cold emailing for businesses and agencies.
It comes with very basic essential features, such as email warm-up and cold email automation. LinkedIn prospecting and AI video for personalized targeting are still in the Beta stage.
Pros of Woodpecker
Cons of Woodpecker
Woodpecker Pricing
Woodpecker offers a 7-day free trial.
| Cold Email - $29/ monthly |
|---|
| 500 contacted prospects |
| 2k stored prospects |
| Email warmups |
| Free email verifier |
| Unlimited team members |
| Unlimited email accounts |
| Inbox rotation and Bounce shield |
| AI email assistant |
| A/B tests |
Integrations with HubSpot, Pipedrive, Zapier and use API for custom integrations for an additional $20/month.
Also, you can increase the limit of contacted prospects with additional dollars.
ReachInbox
G2: 0/5 (based on zero reviews)
Capterra: -
AppSumo: 4.2/5
ReachInbox is a new competitor in the cold outreach market. It is a full-fledged cold emailing software that has all the essential features for a successful cold outreach campaign.
Where ReachInbox stands out from the other competitors is that with its multi-channel capabilities through which you can contact your lead via LinkedIn, Twitter, SMS, and WhatsApp.
Pros of ReachInbox
Cons of ReachInbox
Pricing of ReachInbox
ReachInbox offers a 7-day free trial.
| Starter Plan - $39/ month | Growth Plan - $99/ month | Pro Plan - $499/ month | Enterprise Plan - $999/ month |
|---|---|---|---|
| Unlimited email accounts and warmups | All Starter features and: | All Growth features and: | Unlimited leads, warmup, mailboxes, and workspaces |
| 5k active contacts | 50k active contacts | 500k active contacts | 1 million active leads |
| 25k emails monthly | 250k monthly emails | 2.5M emails monthly (You will end up being in spam if you send this much of emails) | Dedicated account manager |
| 100 AI-credits | 500 AI e-mail credits | 5k AI email credits | 10k AI credits |
| 1 workspace | 10 workspaces | 25 workspaces | |
| Webhooks and integrations | API access |
Note: there is no rollover of credits for next month.
Smartlead.ai
G2: 4.8/5
Capterra: 5/5 (based on 1 review)
Smartlead.ai is another new cold outreach tool in the market. It comes with the same features as other cold outreach tools in this article, which include email warmup, inbox rotation, and email follow-up automation.
Pros of Smartlead.ai
Cons of Smartlead.ai
Smartlead.ai Pricing
Smartlead.ai offers a 14-day free trial.
| Basic Plan - $39/month | Popular Plan - $79/month | Pro Plan - $94/month |
|---|---|---|
| 2k active leads | Everything in Basic Plan and: | Everything in Popular Plan and: |
| 6k emails per month | 10k active leads | 30k active leads |
| Unlimited warmup and sender email accounts | 40k emails per month | 150k emails per month |
| Dynamic IP addresses | Custom CRM | Webhooks and integrations |
| Centralized inbox | Global block list | API Access |
| Unlimited seats |
Snov.io
G2: 4.6/5
Capterra: 4.5/5
AppSumo: 4/5
Snov.io is a complete sales automation platform that focuses on email finding and verification, outreach automation, and organizing a lead base with its own CRM.
Snov has four Chrome extensions available in the Chrome Web Store: Website email finder, Email tracker for Gmail, Email verifier, and Website technology checker.
Apart from these, the vendor has a LinkedIn prospect finder, which is not available in the Chrome store and requires manual download and loading of this extension into the Chrome browser.
Pros of Snov.io
Cons of Snov.io
Snov.io Pricing
Sonv offers a free plan forever.
Trial
| Trial | Starter - $39/month | Pro 5K - $99 - $738/month | Managed Service - $3,999/ month |
|---|---|---|---|
| 50 credits to spend on prospect search, email search, and email verification | 1k credits | 1k credits | Custom lead gen and outreach campaign |
| 100 email recipients | 5k email recipients | 10k email recipients | 1k+ Service Obtainable Market Companies |
| 1 mailbox warmup | 3 mailbox warmups | Unlimited warmups, sender rotation, sender accounts, & follow-ups | 1k+ Ideal Customer Profile contacts |
| Unlimited sender accounts and followups | Unlimited Sender rotation, sender accounts, & follow-ups | Everything in the Starter pack and: | 1k+ value proposition messages |
| Email finder and verifier | Everything in the Trial pack and: | Email A/B testing | |
| Sales CRM - HubSpot and Pipedrive integration | Bulk lead search and verification | Individual team member stats | AI playbook |
| Database lead search | AI assistant for email creation | Team permission control and data sharing | 20-40 meetings per quarter |
| Unlimited campaigns | Unlimited team seats | ||
| Domain health checker | Calendly integration and 5k+ integrations | ||
| Chrome extensions | Unlimited data export | ||
| Custom tracking domain | Engagement notifications | ||
| REST API & Webhooks | |||
| Personal implementation manager |
Note: There will be a deduction of one credit for each email verification and each prospect
Klenty
G2: 4.6/5
Capterra: 4.6/5
Klenty is a fully equipped sales engagement platform for your sales team. It allows you to find prospects, make sales engagements (email, cold call, & LinkedIn), and automate meeting schedules.
Unlike other end-to-end sales engagement platforms, you need to pay separately for each of their solutions.
Pros of Klenty
Cons of Klenty
Klenty Pricing
Klenty offers a 14-day free trial.
| Startup - $60/ month, billed quarterly | Growth - $85/ month, billed quarterly | Pro - $125/ month, billed quarterly | Enterprise - On request |
|---|---|---|---|
| Email deliverability: | Everything in the Startup plan and: | Everything in the Growth plan and: | Everything in Pro and: |
| Custom domain tracking | CRM: | Sales Coaching: | Log-in restrictions based on IP |
| Random intervals | CRM plugin | Goals & Milestones | Customer success review - quarterly |
| Email volume control | Sales stage automation | Goal attainment insights | Advanced deliverability insights |
| Sales Ops: | Auto import and export | Goal-based team leaderboard | |
| Email analytics | Triggers and actions | Website Tracking: | |
| API connections | Intent-Based Followups: | Page engagement tracking | |
| Zapier integration | Intent score | Form submission tracking | |
| CSV uploads | Sales playbooks | ||
| Reply Optimization: | Multichannel Outreach: | ||
| Email analytics | Call dialer with recordings | ||
| A/B testing | Outbound and inbound voicemail | ||
| Engagement live feed | LinkedIn and SMS Automation | ||
| Email personalization: | Sequence framework | ||
| Merge fields | Account-Based Prospecting: | ||
| Liquid templates | Account engagement summary | ||
| Preview & Edit | Account-level execution | ||
| Task Management: | Account CRM import | ||
| Gmail plugin | |||
| Email sequence automation | |||
| Account-level view |
Outreach.io
G2: 4.3/5
Capterra: 4.4/5
Outreach is a sales execution platform like Snov and Klenty. From sales and deal management to every sales interaction can be tracked and managed with Outreach.io. Since this article is all about cold emailing outreach, I explored more about the sales engagement solution of Outreach.io.
Pros of Outreach.io
Cons of Outreach.io
Outreach.io Pricing
Outreach.io offers no free trials.
On-request pricing.
Waalaxy
G2: 4.6/5
Capterra: 4.5/5
AppSumo: 4.4/5
Waalaxy is a platform that primarily focuses on LinkedIn prospecting. However, it offers a cold emailing solution along with an email finder feature.
Pros of Waalaxy
Cons of Waalaxy
Waalaxy Pricing
Waalaxy offers a 7-day free trial. If you want, you can extend it for 7 more days. You have to choose their Business plan for cold emailing.
| Free | Advanced - €112/ month | Business - €160/ month |
|---|---|---|
| LinkedIn + Email features> | LinkedIn + Email features | LinkedIn + Email features |
| 80 LinkedIn invitations per month | 800 LinkedIn invitations per month | 800 LinkedIn invitations per month |
| Pre-filled message templates | Pre-filled message templates | Pre-filled message templates |
| 25 emails finder credits | Cloud based solution | Cloud based solution |
| CRM synchronization | CRM synchronization | |
| Auto-import of prospects from LinkedIn | Auto-import of prospects from LinkedIn | |
| 25 emails finder credits | 500 emails finder credits | |
| Cold emailing automations |
Tip
If you plan to send bulk emails, ensure to add an opt-out option in the form of an Unsubscribe button. As per Google’s new standard, all bulk senders should include the opt-out option, failing to add this will lead to spam.
TL;DR
GoZen Growth has all the important features for better cold email deliverability.
Apart from this, GoZen Growth is the only tool in the market that can be used for both email marketing and cold outreach campaigns (2-in-1) since it is equipped with features for both. Cold Outreach Features of Growth: Automated email warmup, sender rotation, custom domain tracking, strong authentication management, smart sequences builder, and personalization.
Email Marketing Features of Growth: Generative AI support, sign-up forms, push notification system, automation, and pro segmentation.
FAQs
Is email warm-up illegal?
Email warm-up is not openly stated as illegal. However, Google clamped down the email warmup feature of one of the cold outreach software vendors since they overdid it. Hence, it is important to stay within the limit regarding email warmup. Cold outreach software like GoZen Growth smartly handles the warmup process with human-like conversations and limited communications per day, which mimics the human sending frequency.
Also, Growth uses IMAP instead of Google API for email warmups. So, there is no risk of violating the API rules.
What is the difference between cold outreach and cold emailing?
While both cold outreach and cold emailing refer to the act of initiating contact with potential leads or prospects who have had no prior interaction with your business or brand, they have distinct differences.
Cold outreach is a broader term that encompasses various methods of reaching out to potential leads, while cold emailing specifically refers to the strategy of initiating contact through email without prior permission or relationship with the recipient.
The cold outreach includes various methods such as cold calling, cold emailing, social media outreach, direct mail, etc.
The cold emailing is typically emails sent to introduce your offering, share information, or request a meeting or call with the recipient.
How to avoid email going to spam?
To stop emails from going to spam, you should use cold outreach software that has features, such as email warmup, sender rotation, smart sequences automation, personalization, and custom domain tracking.
