Lead qualification is one of the most important steps in marketing.
If you spend time and money on leads that don’t fit, you’ll waste resources without sales.
The solution? Use an AI agent to filter leads.
Basic filtering can be done with forms (like GoZen Forms).
But to qualify at a faster and deeper level, checking things like company size, tech stack, and buying intent, you need a Lead Qualification Agent.
This blog introduces about GoZen DeepAgent Lead qualification agent you can use to qualify your ICP-relevant leads at scale.
Why use an AI agent for lead qualification?
1. Faster response
Manual lead checks take time. A delay of just 10 minutes can cut your chances by 400%. AI agents engage instantly and qualify leads in real time.
2. Consistent results
Humans can be inconsistent or biased. AI uses clear rules and predictive scoring to make sure every lead is judged fairly and accurately.
3. Scales easily
Checking thousands of leads manually isn’t realistic. AI can handle large volumes, sort leads by behavior, and keep your sales team focused only on the best prospects.
How this GoZen DeepAgent Lead Qualification Agent works?
1. Capture
Instead of seeing your booking link right away, prospects first fill out a short form with:
- Name
- Company
- Job title
- Main challenge or need
2. Enrichment
As soon as they submit, the data will be enriched through Apollo and get stored in CRM.
3. Qualification
The AI scores the enriched lead data against your rules like BANT, CHAMP, or custom (You set this one),
Example:
- Company size ≥ 50 employees
- Senior job title (Head of Marketing, VP, CMO)
- Budget above X
Each lead gets a score from 0–100.
4. Routing
- If the Score ≥ 80: Prospect gets your booking link and flows into your CRM.
- If the Score < 80: Prospect skips the calendar and is added to your nurture email list. You can also route them to a junior SDR for a light touch if you want so.
5. Demo Prep
When a qualified lead books, the AI creates a short briefing doc (Google Docs) with:
- Company background
- Tech stack
- LinkedIn activity
- Their pain points from the form
Your rep enters the demo already prepared.
The Lead Flow
Every lead follows the same loop: Capture → Enrich → Score → Route → Prep
- High-fit = Goes straight to demo
- Low-fit = Enter nurture sequence
The Result:
- No wasted demo slots
- Only serious buyers meet your team
- Demo-to-close rates go up
How to Use this Lead Qualification Agent?
1 – Click this link to download the Lead Qualification Agent.
2 – Sign up to GoZen DeepAgent and upload the agent into the import flow.
3 – Once you upload, The flow will be ready to live.
4 – After setting up some technical details like connecting your app, You can publish your flow and start qualifying leads.
This way, you cut out noise, prepare your reps, and give your sales team time back to focus only on the buyers who matter.
*If you face any problem while setting up the agent, You can always go to support chat in our website, our team will get back to you within 24 hours.
