AI email marketing is the use of artificial intelligence in communication with the real world. Artificial intelligence improves the way people do email marketing. It enhances personalization and automation, which boosts email campaigns.
AI has simplified processes like automation and segmentation, making email marketing more efficient than ever.
A report made by Statista states that 51%of email marketers believe that automated emails are more efficient than conventional emails. Automated email marketing is cheap and has a direct approach that grabs the attention of a wider audience.
If you are unable to use AI in email marketing or don’t know how to do that. Not a big deal!
This article is a hit for you. Read with undivided attention to know about the best ways to use AI in email marketing.
Let’s have a closer look and see what AI can do.
Easy Segmentation
Email Segmentation is the technique that helps to divide an email list group based on characteristics, such as interests, location, or purchase history.
It helps to gain more sales, a better ROI (Return on investment), and greater customer retention. Manually segmenting emails is a time-consuming process. AI can be used for assistance which can help to automate the segmentation process. Several AI-powered are available online and are widely used for this purpose. Mailchimp is one of the most used online tools for email segmentation.
Write Strong Subject Lines
This line will decide whether the recipient will open the email or not. The vocabulary that has to be used in this line is to be chosen carefully. This line needs to be perfect, as it’s our first impression of the recipient.
Make sure your line is:
1. Concise
2. Conveys the idea about the email
3. Written in simple vocabulary
4. Not more than 4 to 7 words
AI can be used for assistance in the creation of subject lines in email.
The recipient is more likely to open an email whose subject line holds his interest. It is preferred to write a short and brief title that a person can read in a go. These short titles are more likely to get the recipient’s attention. It also increases the open rate of the email.
You can use various AI tools to summarize and shorten a title. AI tools can assist in creating concise email subject lines. Short titles increase open rates.
Create Engaging Email Copy
A large number of businesses prefer AI email writers rather than manual email writers, as they take more time and money to make output. AI email writers are fast and efficient enough to create intriguing content for an audience.
Your content should be:
You are not talking to the recipient in person, so make sure your content conveys your message efficiently and can bring out the desired response from the receiver.
The built-in AI-email writing feature of GoZen Growth can create emails for you based on the topic you enter in no time. This will help you to write the email efficiently. However, you can also use a paraphrasing tool to help you as potential customers are less likely to read long marketing stuff.
Let me show you how this tool can make your email more clear and better: Example: Editpad paraphrasing tool is used in this example.
The paraphrased email can be further adjusted according to your needs and preferences.
Email Personalization
Sending personalized emails improves engagement and deliverability through unique content and offerings.
AI can help you to personalize your emails by:
Email personalization helps to get customer retention and loyalty. It also helps to increase open click-through rates. It also makes the customer experience better.
Several AI-powered tools can be used for email personalization. Some popular and useful examples include MailerLite and ActiveCampagin. These tools are quite helpful in email personalization.
Easy A/B Testing
A/B testing refers to the contrast of two email samples to see which sample gets the maximum response. A copy that gives the best response gets finalized and saved for further use. It is the easiest form of testing and ideal for new businesses to test and see which of their emails works best.
The manual creation of email copies for A/B testing needs employees and large finances to pay these employees. Instead of this manual creation, AI can be used, and several samples can be generated instantly.
Any online tool such as ChatGPT or Gemini can be used for assistance in the creation of these writing samples.
We have provided ChatGPT with a sample email and asked it to write three different versions of it. Below are the results it provided.
ChatGPT has generated three different versions that were relevant, correct, and concise when compared to the provided sample. So, we recommend you use it and write email samples for your business.
You can also use an email marketing automation tool with a built-in AI email writer feature that helps in email A/B testing.
Automatic Email Scheduler
Sending an email is one of the most crucial parts of email marketing.
If you get too late or too early in sending an email, the recipient is less likely to engage with it. The response rate will also be reduced as a result, and the bounce rate will increase. It is important to send the email at the right time to get maximum responses.
We understand that no one is always too free to send emails while looking at a clock. It is hard to do it in a routine as it needs huge effort and energy.
But we have got a solution for it.
An automatic email scheduler can be used. It will help you to send emails at the right time. You can set an automated schedule with the help of any AI tool. At the set time, the email will be sent to the recipient without any human intervention needed for the process.
Various online tools are available that you can use to set the schedule for automation. GoZen Growth is a 2-in-1 email marketing and cold outreach tool with 4.5 out of 5 G2 reviews. It not only helps you automate your email marketing but also helps collect leads via built-in forms and achieve multi-channel marketing with web push notifications.
Final talk
AI can be used in email marketing to generate short subject lines that increase the urge in the recipient to open the email.
Engaging copies of emails can also be drafted with the help of AI tools that provide relevant and accurate content that intrigues the recipient to read till the end.
AI tools can also be used in the summarization of long emails that contain extra information. AI tools can shorten those emails efficiently.
With the use of AI, several samples of emails can be made for A/B testing instantly.
Automatic email schedulers also help to set up scheduled automation to send emails at the right time to increase the open rate.
These strategies demonstrate how AI can be effectively utilized in email marketing campaigns. All these techniques are proven and can bring a wider audience to the businesses if applied properly. Implementing AI in email marketing not only saves time but also ensures that the content is engaging and relevant to the target audience. By utilizing AI tools effectively, businesses can significantly improve their email marketing strategies and ultimately drive better results.
FAQs
1. How can AI tools make an email concise?
AI tools recognize the main points in the text with the help of their NLP algorithms and remove unnecessary and irrelevant information. It also removes repetitive sentences, which results in a concise email.
2. Is it safe to use AI in email marketing?
AI is safe to use in email marketing as the concerned authorities conduct regular audits to remove vulnerabilities and improve security measures to avoid breaches of uploaded information.
3. Will AI replace marketers?
No, AI will not replace them. It is only created to assist marketers in making the process quicker and easier.
4. What are some popular AI email marketing tools in the market?
GoZen Growth, Mailchimp, Constant Contact, Omnisend are some of the popular email marketing tools in the market.
