The key to running a successful e-commerce business is effective time management.
Automation saves you plenty of time from doing repetitive tasks and this can lead to more sales, higher revenue, and enhanced customer experience.
If you’re here, you must be looking for something more than what is natively available on most e-commerce platforms or what you need for your custom-built e-commerce site.
The goal is to pick the right automation software that streamlines your business operations and helps you scale your business.
Find below the best picks based on your needs.
Table of Contents
Choosing the Right Ecommerce Automation Software
Here are some additional factors to consider while selecting the software for your needs:
1. Business size: If you run a large business and have high order volumes, you may require powerful software with higher capabilities that demands your time for learning.
2. The tasks you want to automate: If your task is repetitive, requires three or more people to work on it, and involves multiple platforms, the task can be automated. This includes Marketing, Order and Inventory management, Finance and Accounts management, and Customer Service.
3. Scalability: Picking a product that would assist your growing business in the long run is advised.
4. Pricing and Ease-of-Use: User-friendly tools with intuitive interfaces that can help any non-tech professional in your company, which is also affordable for a small business.
5. Law Adherence and Data-Ownership: Understand who owns the customer data collected through the software.
6. Integration: Check if it enables bi-directional data flow with other tools from your tech stack.
In today’s e-commerce landscape, choosing the right automation software is critical. Factors like business size, operational needs, and tech integration are essential. However, amid these considerations, one aspect stands out—the need for data protection and privacy compliance.
With GDPR regulations tightening, integrating compliance measures into your software is vital. Whether you use Shopify, WooCommerce, or Magento, prioritizing GDPR compliance safeguards customer data and builds trust.
Features like data access requests and cookie consent management ensure regulatory adherence. By embracing a Magento 2 GDPR extension, you pave the way for sustainable growth in e-commerce if you’ve set up your store using Magento.
Similarly, you can add relevant extensions in other platforms to comply with data protection regulations effectively.
Marketing Automation:
Global marketing automation market revenue in 2030 is expected to be - $13 billion
The above stats reveal that there is a demand for marketing automation tools, that more businesses are adopting automation and it is affordable. The growth of online shopping fuels the need for automated marketing strategies to reach and convert online customers effectively.
According to Statista, marketers use automation mostly for lead nurturing, with it being the popular strategy in the past few years.
Their most automated tasks are email marketing and social media management.
Segmentation, Personalisation, and Data-Driven Marketing are some of the key drivers in a marketing strategy in 2024. The following tools have been handpicked ensuring they are all up-to-date with these important functionalities.
Email Marketing Automation Software
GoZen Growth
*“I was trying to find a platform that would help with cold emailing, connecting with your regular subscriber base, and have marketing automation. Gozen Growth was the perfect fit for me.”
Verified user on G2
⭐ 4.7 on G2
GoZen Growth is a 2-in-1 email marketing platform that brings a high success rate to your cold outreach strategy while easily automating workflows. It is best suitable for small e-commerce businesses.
With features like warm-up, custom domain tracking, smart campaigns, and web push notifications the platform has proven to increase customers’ deliverability and engagement rates.
The best part is you can use Growth for both your email marketing and cold outreach purposes.
Check out the “Cold Emails vs Marketing Emails” article to know the difference between them.
Features:
Pros:
Cons:
Pricing:
| Free | Starter - $9 | Essential - $25 | Professional - $99 |
|---|---|---|---|
| 200 Contacts/month | 500 Contacts / month | 500 Contacts / month | 500 Contacts / month |
| 200 Emails send | Unlimited Emails send | Unlimited Emails send | Unlimited Emails send |
| 1 User & 1 Account | 3 User & 10 Accounts | 5 User & 15 Accounts | 10 User & 50 Accounts |
| 500 Push Notification | 5,000 Push Notification | 10,000 Push Notification | Unlimited Push Notification |
| 1 Email Warmup Inbox | 2 Email Warmup Inboxes | 3 Email Warmup Inboxes | 5 Email Warmup Inboxes |
| 2 Sending domain | 5 Sending domain | 10 Sending domain | 15 Sending domain |
| 100 Emails per month - Sent from your SMTP | 5,000 Emails per month - Sent from your SMTP | 10,000 Emails per month - Sent from your SMTP | 25,000 Emails per month - Sent from your SMTP |
| 4+ Integrations | Sign up forms | Sign up forms | Email Scheduling |
| Up to 5 Automated Customer Journeys | Email Scheduling | Access to All Automated Customer Journeys | |
| Send Time Optimization | Access to All Automated Customer Journeys | Send Time Optimization | |
| 4+ Integrations | 4+ Integrations | Integrations |
Omnisend
“I love that you can automate all the SMS and Email through one app.”
Verified user on Shopify.
⭐ 4.8 Shopify
Omnisend is an e-commerce-focused automated email marketing platform that offers SMS Marketing and web push notification options.
This makes it your go-to platform if your goal is to supercharge sales through customer engagement and retention.
Features:
Pros:
Cons:
Pricing:
Starts from a free plan with 250 contacts, 500 emails, and push notifications per month. It extends to $16 Standard and $59 Pro plan per month.
Klaviyo
“Klaviyo is one of the companies that has been highly impactful in helping us resolve our gaps in communication with customers. It has greatly enhanced our outreach when effective, thereby increasing customer engagement.”
Verified G2 User.
⭐ 4.1 on Shopify
Klaviyo is a multi-channel marketing automation and CDP that centralizes customer data in one place for you to personalize your marketing campaigns.
Its intermediate to advanced marketing functionalities make it more suitable for medium to large businesses.
Features:
Pros:
Cons:
Pricing:
Starts at a free plan with 250 contacts and 500 email sends per month. It raises to $20 with restricted SMS credits and push notifications and $45 for additional credits.
Brevo: Marketing Automation Software
“We were looking for a marketing tool that would accommodate our need to have everything available in 12+ languages. It’s also a great marketing tool for SMS and Email campaigns on its own.”
Verified G2 User.
⭐4.5 on G2, ⭐4.2 on WooCommerce
Formerly known as SendinBlue, the company revamped to become an all-in-one customer relationship platform with CRM and Marketing Solutions combining Email, SMS, and WhatsApp.
Features:
Pros:
Cons:
Pricing:
Free Monthly Plan - unlimited contacts, 300 emails/day, SMS and WhatsApp Campaigns
Starter Monthly Plan - additionally 20K emails per month, basic reporting, and analytics.
Business Monthly Plan - additionally A/B Testing, marketing automation, advanced reports, and more.
Enterprise Monthly Plan - additionally, advanced integrations, personalized support and onboarding, and more.
Marketing Automation Software
GoZen Notify: Push Notifications Software
“One of the key strengths of GoZen Notify is its user-friendly interface, making it easy to navigate and set up notifications efficiently. Additionally, the customization options available are impressive, allowing for tailored messages to engage with the target audience effectively.”
Verified Reviewer from RocketHub
⭐ 5.0 on RocketHub
Push Notifications are best used for e-commerce purposes as they beat emails in sending faster notifications, alerting your customers on orders, restocking, and more.
Notify, another one of GoZen’s products, is an easy-to-use web push notifications software that is meant to boost your campaign’s engagement and sales.
Features:
Pros:
Cons:
Limited Pre-built flows in the free version
Pricing:
| “Free $0” | “Basic $9” | “Essential $49” | “Professional $99” | “Enterprise $249” |
|---|---|---|---|---|
| 1 Website | 3 Websites | 5 Websites | 10 Websites | Unlimited Websites |
| 6 Audience Segments | 10 Audience Segments | 20 Audience Segments | Unlimited Audience Segments | Unlimited Audience Segments |
| 2 Data Tags | 0 Data Tags | 20 Data Tags | Unlimited Data Tags | Unlimited Data Tags |
| 100 Subscribers | 5,000 Subscribers | 10,000 Subscribers | 15,000 Subscribers | Unlimited Subscribers |
| 200 Push Notifications Views | 10,000 Push Notifications Views | 25,000 Push Notifications Views | 35,000 Push Notifications Views | Unlimited Push Notifications Views |
| Personalized Notifications | 2 Active Journeys | 5 Active Journeys | 10 Active Journeys | Unlimited Active Journeys |
| Automation Journeys | Automation Journeys | Automation Journeys | Automation Journeys | |
| Time Delayed Sends | 6 Message Steps Notification | 100 Message Steps | Unlimited Message Steps | |
| AI Generate Access | Time Delayed Sending | Time Delayed Sending | Time Delayed Sending | |
| AI Generate Access | AI Generate Access | AI Generate Access |
Optinly: Website Popup Plugin
“This incredible tool has proven to be a game-changer in helping me grow my email list effectively and effortlessly.”
Verified G2 User.
⭐ 4.8 on AppSumo ⭐ 4.6 on G2
Another one of GoZen’s organic marketing tools, Optinly is a lead generation plugin that uses attention-grabbing popups to attract website visitors and get them to engage.
Popups raise your e-commerce store’s value by engaging your customers and helping them navigate to your best deals and offers. It aims for quick conversion in a button.
Features:
Pros:
Cons:
Pricing:
| Free $0 | Basic $9 | Essential $25 |
|---|---|---|
| 2500 Views/Month | 15000 Views/Month | 25000 Views/Month |
| Single Site Usage | Everything in Free Plus 1 Site | Everything in Free plus 5 Sites |
| Free Popup Templates | $9 for Every Additional Site | $9 for Every Additional Site |
| Exit Intent Technology | 120+ Premium Templates | 120+ Premium Templates |
| 3 Popup Form Types | Spin the Wheel Popups | Spin the Wheel Popups |
| Targeting Rules | Popup Launcher | Popup Launcher |
| Standard Support | Fullscreen Overlays | Fullscreen Overlays |
| Countdown Timer Popups | Countdown Timer Popups | |
| Priority Support | Priority Support |
Yotpo: Reputation Management Software
“Collecting reviews grew exponentially when we implemented Yotpo. It’s easy for our customers to leave a review as well as receive points with the loyalty program.”
Verified G2 User.
⭐ 4.8 on Shopify ⭐ 4.5 on WooCommerce
Users best use Yotpo as a centralized review collector along with User-Generated Content. This helps position their product and drive new visitors along the purchasing journey guided by social proof.
As your business gains traction, it’ll be a hassle to manage reviews from many places based on where you’re listed. This product helps you sync reviews from everywhere and effortlessly display them on your site.
Features:
Pros:
- Personalize Review Forms and Questionnaires: Aided by smart prompts and this additional feature, ask precise questions and targeted feedback to your customers. This will boost the quality of the reviews.
- Unique customization for various pages of a site.
Cons:
Pricing:
Growth - $49/month for 250 orders
Prime - $169/month for 500 orders
Powerhouse - Custom plan
ContentStudio: Social Media Management Tool
“ContentStudio is the ideal tool for managing your social sharing, content curation, social media campaigns, and even blogging.”
Verified user on G2
⭐ 4.6 on G2 ⭐ 4.7 on Capterra
Managing your social media presence, responding to your customer queries and messages, monitoring brand mentions, and engaging with your audience more effectively helps you emerge as a reputed brand.
Using social media management and content marketing tools, you can unify the channels in one place and strategize content creation with the help of AI. ContentStudio enables you to automate content creation and scheduling.
Features:
Pros:
Cons:
Pricing:
Starter - $25/month, 1 Workspace, 5 Social accounts
Pro - $49/month, 1 Workspace, 10 Social accounts
Agency - $99/month, 5 Workspace, 25 Social accounts
Gorgias: Customer Support
“One of the benefits of Gorgias is that it makes it easier to handle a high volume of customer support requests. With automated responses and ticket routing, businesses can quickly respond to customer inquiries, even when dealing with a large volume of requests.”
Verified G2 User.
⭐ 4.4 on Shopify ⭐ 4.6 on G2
Gorgias is a customer support platform that unifies email, voice, chat, social media, and WhatsApp and responds to customer messages and tickets on autopilot.
It has additional features tailored for e-commerce support like order management, discount code management, and a self-service customer order portal.
Features:
Pros:
Cons:
Pricing:
Starter - $10/month, 50 tickets, Unlimited Social Media Channels
Basic - $60/month, 300 tickets, Unlimited Social Media Channels
Pro - $360/month, 2000 tickets, Unlimited Social Media Channels Advanced - $900/month, 5000 tickets, Unlimited Social Media Channels
Inventory, Order, and Accounts Management Software
One of the advantages of using Inventory and Order Management Tools is that they are more affordable and easy to use than the complex systems offered by ERP.
ERP systems that provide a comprehensive solution to manage various operations may not be the right choice for vendors looking to improve their inventory, requiring deeper functionality. Opting these tools can help you reach your goals.
Aftership: Order Tracking Software
“Real-time tracking, instant notifications, and a sleek, user-friendly interface – it’s like having a personal assistant for every shipment”
Verified G2 User.
⭐4.8 on Shopify ⭐ 4.8 on WooCommerce
Aftership assures customers by providing live shipment updates via an order tracking page and notifications. It is one of the notable post-purchase customer experience platforms out there to win your customer’s loyalty.
Features:
Pros:
Cons:
Pricing:
Essentials - $9, 1200 shipments/year
Pro - $99, 24,000 shipments/year
Premium - $199, 24000 shipments/year Enterprise - Custom, 300,000 shipments/year
ShipStation: Shipping Management
“Our shipping costs have gone down ~50% with ShipStation.”
Verified G2 User.
⭐ 4.3 on G2 ⭐ 3.9 on Shopify
ShipStation is a central hub for various shipping processes including labeling the carriers, order management, and basic inventory management functionalities.
They have over 130,000 merchants using the platform to save money on carriers and automate tasks, thereby spending less time managing shipping.
Features:
Pros:
Cons:
Pricing:
Startup - $25, 500 shipments
Accelerate - $65, 3000 shipments
Scale - $125, 7500 shipments
High Volume - Custom, unlimited shipments
Quickbooks Online: Accounting Software
“It’s very functional and insightful when all the reporting tools are utilized as well. Love the ease of use, the portability and the output when reports are needed on the go.”
Verified G2 User.
⭐ 4.9 on Shopify ⭐ 4.7 on WooCommerce
Quickbooks is an accounting software that automates categorizing transactions, sending invoices, and managing payments.
While it is said to have limited automation functionalities, it still saves you a lot of time in tax filing, invoicing, payroll management, time-tracking, and more.
Features:
Pros:
Cons:
Pricing:
Simple Start - $15/month
Essentials - $30/month Plus - $45/month
Advanced - $100/month
A Cost-Effective Approach to Choose the Ecommerce Automation Software
We know it will cost you a lot and take time to streamline your workflows using the standalone products. But with GoZen Bundle, reduce your costs significantly and learn at a faster pace working under the same team.
Conclusion
Even small automation can yield significant results. From automating repetitive tasks to nurturing leads and fostering customer loyalty, automation software empowers you to work smarter.
Explore the different automation solutions available and choose the one that best aligns with your needs and budget.
FAQs
When and why do you need ERP software?
You may need an ERP software if your company sells across multiple sales channels like online marketplaces and brick-and-mortar stores which can benefit your team by giving them access to all operations.
As your business scales, you may be using different software for various operations. You may be lacking in your organization and IT would have become complex. Access to data must have become difficult. This is when businesses implement ERP systems to replace their tech stack tools.
How to integrate automation tools with e-commerce platforms?
The above tools support native integrations. Meaning it can be easily integrated using API keys for bi-directional data flow.
You can also use Zapier, a no-code integration automation tool that doesn’t require programming language knowledge, eliminating the need to manually connect apps with API.
