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10 Best Customer Feedback Tools in 2023.

10 Best Customer Feedback Tools in 2023.

Ramadevi | 6 Min Read

10 Best Customer Feedback Tools in 2023.

Exploring for the best customer feedback tools to gather insights and hear problems from your customers?

The world would be a much better place for everyone if we all care about feedback in all relationships and organizations, no kidding.

As businesses, our customers form a lion’s share of our worlds.

Customer feedback is the most essential part of any business.

73% of customers say they consider the overall customer experience crucial while purchasing.

So, in this article, we’ll be discussing customer feedback in more detail and how to measure it using the right customer feedback tools out there to get you the exact info you need.

Let's get to know more about customer feedback with the right tools !

What is a Customer Feedback Tool?

A customer feedback tool helps business and teams, typically customer success or customer experience create, distribute and gather feedback data in real-time.

The tools help to analyze the feedback surveys and provide insights that help you to make better customer-centric decisions.

Top 10 Customer Feedback Software in 2023

  • GoZen Forms.
  • Typeform.
  • SurveySparrow.
  • Google Forms.
  • Qualtrics.
  • Survey Monkey.
  • Jotform.
  • GetFeedback.
  • Woorise.
  • Qualaroo.

Gozen Forms

One of the best free customer feedback forms with no fancy coding skills, GoZen Forms lets you create any kind of form to attract the type of leads you’re looking for.

This survey form is simple with online survey forms and quiz builder with no coding simplifies data collection with dynamic templates and real-time insights.

Features :

  • Builds responsive online and survey forms from scratch or with pre designed templates.
  • 180 industry-specific form templates from registration forms to customer service surveys.
  • Unlimited interactive forms using a no-code builder.
  • Personalized interactive online forms, surveys, and quizzes that attract the most qualified leads.
  • Create your own themes according to your taste.
  • Built-in analytics to check results across devices in real time.

GoZen Forms.

Image Source : GoZen Forms

  • Conditional logic helps to create dynamic surveys that set the right questions.
  • Vibrant dashboard to create custom shared workspaces.
  • Customization of content is easy to fit your target audience and branding.
  • Multiple survey share options available.
  • Integrates with a ton of apps including Stripe, Google Sheets, and Mailchimp to streamline your workflow.
  • Lead generation feels like plug-and-play with GoZen Forms.

Price : Completely free and starter starts at $9 per month.


One of the best customer feedback tools, famous for having a unique interface is Typeform.

Features :

  • Customized surveys using a drag-and-drop interface.
  • 800+ survey and form templates.
  • Distribute surveys using on-site pop-ups and push notifications.
  • No coding required.


Image Source : Typeform

  • Data export options available.
  • Generates shareable reports for in-depth analysis.
  • Surveys are responsive on every screen.
  • Effortless follow up with thank you screens.
  • Integrates with tons of tools including MailChimp,Hubspot, Google sheets etc.

Price : Free one available and basic comes at $25/month.


Switching from boring feedbacks into pleasant conversations can be easy with surveysparrow. This free online software tool assists you in creating surveys that are extremely engaging.

Features :

  • Free online surveys from customer surveys to NPS surveys.
  • Make the surveys all about you by adding your brand logos and colors.
  • Customize your surveys using vibrant survey templates.
  • Performance appraisals with 360° feedback software.


Image Source :SurveySparrow

  • Helps to earn rich insights into the extracted data using dashboard.
  • Integrates with hundreds of applications.
  • Send recurring surveys and offline surveys.
  • Multiple survey share options.

Price : Completely free.

Google forms

Google Forms, is one of the best customer feedback tools available that allows users to create, edit and share forms online easily.

Features :

  • Convenient Drag and drop feature.
  • Customized survey designs.
  • Industry-leading security measures to keep data safe.
  • Real-time response information and charts.

Google forms

Image Source :

  • Export the survey results in Google Sheets directly.
  • Collected data can be synced with other Google products.
  • Excellent quiz maker especially for educational professionals.

Price : Completely free.


Qualtrics is a customer feedback tool software that can handle everything from simple questions to complex research surveys.

Features :

  • Drag and drop feature.
  • No coding required.
  • 50+ survey templates & 100+ question types available.
  • Analysis of responses using visualization reports.


Image Source : Qualtrics.

  • Mobile-responsive surveys.
  • Offline surveys are also available.
  • Custom online reports available.
  • Integrates with tools like Salesforce, Marketo, and Adobe etc.

Price : Free one available and basic at $1500 per year.


SurveyMonkey is another popular customer feedback software that has an easy-to-use interface that makes it simple for beginners to conduct attractive surveys without coding.


  • Comprehensive survey templates.
  • Expert-written survey questions.
  • Survey questions can be randomized to reduce order bias.
  • Centralized dashboard to manage responses.
  • Survey results can be viewed in real-time.


Image Source : SurveyMonkey

  • Reporting feature offers in-depth data analysis.
  • Multi Sharing options to multiple platforms are available.
  • Integrates with Zapier, Slack, Microsoft Teams, and with other tools too.

Price : Free trial available. Basic plan starts from $25 per month.


JotForm is a simple customer friendly form used to create and manage customized surveys with more intuitiveness and ease of use.

Features :

  • Smooth drag-and-drop interface.
  • 800+ survey templates available.
  • No coding is required.
  • Customization options with limited one.


Image Source : Jotform

  • Conditional logic feature available.
  • Survey data can be collected online as well as offline.
  • Generate leads, distribute surveys and collect payments.
  • Easily embedded into websites.

Price : Free one available and basic starts at $15 per month.


GetFeedback helps collect customer feedback quicker so that you can take the necessary action to improve your customer’s experience.

Features :

  • Inbuilt survey templates.
  • Intuitive analytics dashboard with actionable Insights.
  • No coding required.


Image Source : Get feedback.

  • Mobile-responsive surveys.
  • Multiple channel share option available.
  • Responds to feedback quickly.

Price : Free trial available. Basic starts at $10 per month.


Woorise is an easy Customer feedback software that helps companies create beautiful surveys with customized branding.

Features :

  • Pre-built survey templates are more to use.
  • Drag and drop interface.
  • Customized surveys to match your needs.
  • No coding skills required.


Image Source : Woorise.

  • Survey responsive on all devices and platforms.
  • Responses can be viewed in real-time and graphically.
  • Easy analysis on collected responses.
  • Supports multilingual and multi sharing options.

Price : Completely free.


Qualaroo is the most versatile customer feedback software that helps in gathering real-time visitors insights to boost website performance as well as being more authentic.

Features :

  • Professionally designed survey templates available.
  • Customizable Qualaroo Nudges.
  • No-code implementation.
  • Collects feedback from users by using “Qualaroo Nudge” on your website.


Image Source : Qualaroo.

  • Qualaroo Nudge can be deployed on any device.
  • Actionable user-behavior Insights.
  • AI-powered analytics tool.
  • Easily harness visitors intent to drive conversions.
  • Integrates with tools like Slack, Google Analytics, Salesforce, Intercom, etc.

Price : Free trial available & basic plan starts from $80 per month.

Wrapping Up

Of all these 10 customer feedback tools, which one do you think is a perfect fit for your business?

Which one has all the features you need, the one that is most customizable, and with the right tone and voice so your customers wouldn’t mind giving their feedback.

Whichever tool you choose, favor yourself and close the feedback loop!

Reminding you that customer feedback is only as good as what you do with it and how you take it for your business.

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Author Bio



Ramadevi Chelliah is a freelance content and creative writer. Co-Author of more than 10 books. Loves Rational books, Novels, and fiction. Being a blogger, poet, and artist makes her life colorful and satisfying, and she is also a Positive Public speaker. And, The best thing is she is a hodophile, always interested in learning and exploring exciting things.

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